September 10, 2013 (Montreal, QC) – With 150 days remaining until the Sochi 2014 Olympic Winter Games, Hudson’s Bay officially launched the 5th edition of its Red Mitten, the nation’s most iconic symbol of Canadian Olympic pride and the source of millions of dollars in direct athlete funding through the Canadian Olympic Foundation (COF).

In attendance were: Vancouver 2010 Olympic gold medallist Alexandre Bilodeau; Nagano 1998 Olympic silver medallist and Assistant Chef de Mission for the Sochi 2014 Canadian Olympic Team, France St-Louis; COF Executive Director Leanne Nicolle; and Hudson’s Bay Senior Vice President, Stores, Canada, Serge Coursol.