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January 19, 2005 – Here is some exciting news from Alpina Sports.

Alpina Sports Canada selected to Cross Country Canada National Team Pool

Outstanding members of the Canadian National Team have made a switch to
Alpina boots and the Rottefella binding system.

According to Mike Doble ASC’s National Sales Manager; “the Alpina product
just spoke for itself when we made the suggestions and it certainly goes a
long way when the Alpina/Rottefella system is worn by the likes of Thomas
Alsgaard and Ole Einar Bjoerndalen, both Olympic Gold Medalists. Naturally
we are thrilled that the “red boot” will be seen on many of Canada’s finest
skiers”.

We look forward to a long-term relationship with the team and wish all the
members success in the coming season.

Making the switch are;
-Milaine Theriault Team 2006
-Dave Nighbor Team 2010
-Sean Crooks Team 2010
-Perianne Jones Team 2014
-Chris Butler Team 2014

Alpina Sports Corp named as new Canadian Distributor

On the heels of a transition of ownership of the US based Alpina Sports
Corp, more news; the organization announces it has expanded its
distribution into Canada.

According to Frank Thibodeau, ASC’s new president/CEO ” It had become clear
during the normal course of communications with Alpina Ziri, that there was
an interest in having a single distributor for North Americans we began
researching the possibilities, we found that all nearly all the brands that
ASC currently represented in the US shared the same interestSfrom there
things fell into place.”

Heading the Canadian sales team will be Mike Doble, National Sales Manager
who joined Alpina Sports Canada from a similar position at Roces just three
months ago

According to Doble “It was an opportunity I couldn’t pass-upSAlpina Sports
has a solid reputation that extends across the border, and the products
they carry are very top tier, a sales manager’s dream team”.

The product mix for Alpina Sports Canada will be Alpina cross-country and
alpine ski boots, Alpina trekking boots, Alpina cross-country skis & poles,
Rottefella cross-country and telemark bindings, Crispi telemark boots,
Masters alpine and trekking Poles, Hamax and Norsk premier sleds. Notably
missing will be Madshus which will continue to be handled by K2 Canada.
But as Doble noted; ” ASC has a long standing close relationship with
Madshus, we most certainly have plans to tightly coordinate our sales
efforts for our dealers benefit”

ASC will be attending the NSIA Show, booth 452, and its reps will also
attend the SIA in Vegas.

All administrative and customer support will come from the well established
US home office. “We are such close neighbors, and ASC US is just so
seasoned at assisting the trade that we believe this will help to assure
stellar dealer support, continued Thibodeau.

Warehousing will be out of Montreal for Canada.

For further information please contact either Frank Thibodeau at ASC USA,
or Mike Doble in Canada.

The following chart contains the Canadian contacts, including the full rep
force.


-CANADIAN HEAD OFFICE ALPINA SPORTS CANADA
8 Hewitt Place, Barrie, Ontario. L4M 7B3

Ph: (705) 727-1452 (800) 425-7462
Fax: (705) 727-1452
Email: m.doble@alpinasports.com

-NATIONAL SALES MANAGER MIKE DOBLE
Ph: (705) 727-1452 Cell: (705) 718-2453
Fax: (705) 727-1452
Email: m.doble@alpinasports.com

-ORDER DESK CUSTOMER SERVICE
Ph: (800) 425-7462
Fax: (603) 448-1586
Email: info@alpinasports.com

SALES REPRESENTATIVES

BRITISH COLUMBIA & TOM JONES

-YUKON Tom Jones Sales Agencies
Excl. South East B.C. 3138 Baird Road, North Vancouver, B.C. V7K
2G6
Ph: (604) 984-0912 Fax: (604) 984-0915 Email:
tmjones@telus.net

-TIM WILLCOCKS
Tom Jones Sales Agencies
Ph: (604) 616-2621 Fax: (604) 984-0915 Email:
timwill@shaw.ca

-ALBERTA & NWT DOUG GUDWER
Incl. South East B.C. Canada West Sports Agencies.

1289 Highfield Crescent SE, Calgary, Alberta. T2G 5M2

Ph: (403) 255-6259 Fax: (403) 253-4220 Email:
gudwerd@telus.net

-MANITOBA ERICK OLAND
SASKATCHEWAN Oland Enterprises.

LAKEHEAD 348 Niagara Street, Winnipeg, Manitoba. R3N 0V4

Ph: (204) 489-1461 Fax: (204) 489-1911 Email:
eoland@shaw.ca

-ONTARIO JASON WILCOX
SOUTH WEST Off The Front Sales.

388 Dyson Road, Pickering, Ontario. L1W 2M9
Ph: (416) 922-0503 Fax: (905) 509-2138 Email:
outdooressentials@bellnet.ca

-ONTARIO N/E PETER HAMILTON
Incl. Hull/Gatineau Hamilton Agencies

Excl. Lakehead 435 St. Laurent Blvd., Ottawa, Ontario. K1K 2Z8
Ph: (613) 744-4993 Fax: (613) 744-4993 Email:
pmhamilton@sympatico.ca

-QUEBEC ALLAN DAIGNEAULT
Excl. Hull/Gatineau Agence Groupe Sportif Frontiere

54 rue de l’Eglise sud, Lacolle, Quebec. J0J 1J0

Ph: (450) 246-3301 Fax: (000) 000-0000 Email:
gsfbike@sympatico.ca

-LUC BARABE
Agence Groupe Sportif Frontiere
Ph: (819) 429-6313 Fax: (000) 000-0000 Email:
luc.barabe@cgocable.ca

-ATLANTIC CANADA CHICK CHOLOCK
31 Cholock’s Place, Clarenville, Newfoundland. A5A 1C3

Ph: (709) 466-7435 Fax: (709) 466-3811 Email:
cholock@nf.sympatico.ca





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