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Atomic and Genuine Health Join NST Supplier Pool

provided by the CCC

October 12, 2005 – The National Ski Team is pleased to welcome Atomic Nordic Canada, a division of Amer Sports’ Corporation and Genuine Health as its newest Supplier Pool members.

Genuine Health is a leader in Canadian supplements, specializing in the most superior, research-proven products for over 10 years. Since introducing greens+, the most award-winning green food supplement of its kind, Genuine Health has continued to provide consumers and athletes alike, with the most effective, all-natural products for optimum health and vitality.

As a sponsor for the National Canadian Cross-Country Ski Team, Genuine Health is proud to offer greens+ for extra nutritional and performance benefits. Research-proven to increase energy and improve well being, greens+ contains a perfect blend of natural herbs, green foods and vegetables providing essential phytonutrients, antioxidants and more. For athletes in-training seeking to achieve their best, greens+ makes a winning formula!

“It is critical for high performance athletes to obtain a broad base of nutrient defence foods on a regular basis. With travel, training and competition this is increasingly more difficult. “Greens + can boost antioxidant defences and can also offer an alkaline load that combats the rigors of high intensity training,” noted John Berardi, nutritional consultant to the National Ski Team. “The greens+ product has been shown to out perform even the best foods with respect to these 2 areas,” continued Berardi.

Atomic Nordic Canada is joining the National Ski Team Pool after resurgence in its Nordic Program. “Having been involved with racing events in the recent past through sponsorship of the Keskinada Loppet and more recently the 2005 Quebec Cup it is important for Atomic to expand its profile in cross-country skiing across Canada, said Bruce Markham, Atomic National Brand Manager. We are excited about playing a role in the new High Performance Research Lab in Canmore and look forward to being a part of the preparation of Canadian skiers for 2010.” Atomic will play a lead role in the development of the High Performance Research Lab, which the Team expects to have operational by December 1, 2005. In addition they will continue to support NST fundraising activities and young skiers as they strive to make the National Team Program.

“It is essential that industry continues to invest in Canadian cross-country skiers, commented Dave Dyer, CCC Director of Marketing. Greens+ joins USANA and Body Plus in our ongoing efforts to maximize the nutritional health of the team, while Atomic joins Fischer, Madshus and Rossignol as Hard Goods Suppliers.”





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