August 13, 2013 – Canada’s cross-country ski athletes will fuel up their charge to the podium with PROBAR, thanks to a new deal struck on Thursday with the whole food company and Cross Country Canada.

A hunger-destroying bar that is made from pure nutritional goodness, with no chemical additives, the tasteful energy bar will play an important role in ensuring athletes have the energy required for an intense training and competitive season.

“Cross-country skiers spend countless hours training and competing outside, and the first thing that is easily forgotten is fueling your body properly,” said Tom Holland, high-performance director, Cross Country Canada. “PROBAR will provide our athletes with a convenient, natural high-performance nutritional snack needed before and after intense races and workout sessions.”

PROBAR’s goal is to change how the world thinks when it comes to real, whole food. The company’s products are proof that a food maker can wholeheartedly commit to quality, sustainability – and sheer deliciousness.

“PROBAR is very proud to be a partner with Cross Country Canada and the National Ski Team.  With the intensity at which these athletes train, real, whole, raw food can be a big help in staying healthy and assisting with recovery”, said Delena Angrignon, Director of Canadian Operations.

Known for their superior taste and unsurpassed quality, every PROBAR, including the fruition line, is made with natural, organic ingredients and is 100 per cent vegan. PROBAR now distributes everywhere in North America, from retailers such as Whole Foods Market, MEC in Canada, Vitamin Shoppe, REI and EMS to local coffee, bike and outdoor shops. They can even be found at many medical offices, yoga studios, and some hotel chains. From the beginning, PROBAR has remained committed to convenient, natural, high-performance nutrition. www.theprobar.com