May 17, 2016 (Haverhill, MA) – Swix Sport USA Inc. is pleased to welcome 2016 World Cup Champion Jessie Diggins as a Swix sponsored athlete. A steadfast competitor, Diggins has rocketed up the ranks of the International WC results pages since her debut at the 2011 World Championships at the Holmenkollen in Norway.

Jessie Diggins signs with Swix © Swix Sport USA

“Swix Sport prides itself on being the preferred equipment for the world’s best athletes and nothing excites me more than seeing an amazing, home grown American athlete join our ranks,” stated Steve Poulin CEO of Swix Sport USA.  “This is an exciting time to be a cross country fan in America. With Jessie headlining our stable alongside Sadie Bjornsen and Sophie Caldwell, Swix has the most talented roster America has ever produced.  We are proud to support Jessie and the future of American cross-country racing.”

Fresh off a successful 2015-16 world cup season that saw a Tour de Ski stage victory, as well as podium finishes in the Toblach 5km skate (1st), 10km skate in Nove Mesto (3rd), Lahti skate sprint (2nd), Gatineau skate sprint (3rd) and 10km pursuit classic (3rd) during the Tour de Canada, Diggins has banked the confidence necessary to compete with the best.

“Winning my first World Cup was a huge moment for me, because it broke the glass ceiling that US Women’s distance skiing had been under,” said Diggins. “Previously, I had thought it was nearly impossible to keep up with the Scandinavian countries in distance races, and when I finally won and then went on to gain more distance podiums I started to really race with confidence, knowing that I belong in the fight for the win.”

Diggins has built a reputation for her grit, high energy racing and for expertly balancing her intense dedication to the sport with her unique and fun sense of style.  From Afton, Minnesota, Diggins compliments her training regimen with community activism, dedicating her time to junior athlete training camps and clinics, school visits, writing kids blogs and working as an ambassador for Fast and Female.  and staying true to her spirit, is the secret choreographer for the U.S. Ski Team’s epic viral dance videos.

“What I love about skiing is the chance to push my body to the limit, the rush of training outside on beautiful trails and the chance to discover something new about myself with every race,” she continued.

In addition to choosing Swix as her preferred ski pole and racing glove, Diggins will be collaborating with the Swix design team on a signature line of performance equipment, marrying together the Swix technical expertise with her unique sense of style and energy.

“I’m so excited to be collaborating with Swix to design some signature items, coming soon! I believe wholeheartedly that skiing and racing should be fun and I’m thrilled to be able to share that through new product lines that I’m connected with. Swix is an ideal partner. I believe that Swix can give me that extra edge I need to continue to step up in my racing, and I can’t wait to try the newest Triac pole. I want to become the best in the world, so it makes sense to be racing on the best equipment in the world.”

Jessica Diggins will use the forthcoming Triac 2.5 as well as Swix gloves in competition. Follow Jessie on Instagram and stay tuned to swixsport.us for more on the forthcoming Jessie Diggins Signature Line and a preview of all new Swix gear arriving this fall!