September 03, 2014 – We are proud to announce that starting September 1, 2014, Madshus and Vasaloppet are entering a collaborative partnership, making Madshus the new exclusive ski and boot supplier of the Vasaloppet. With the new contract, Madshus will have a prominent presence at the Vasaloppet events.

Our goal is to be present where our customers are, and to be one of the strongest brands in Nordic skiing. Vasaloppet is in itself one of the strongest brands in the world of sport and fitness events.

We are really looking forward to working with Vasaloppet, this collaboration is an important and significant step for us. The fact that Vasaloppet chooses Madshus as their exclusive partner for the next four years is a strong statement that firmly supports our status and position in the industry.

Focus on fitness
Vasaloppet attracts over 90,000 people that come to attend one of the events during the Vasaloppet week, both in the summer and winter.

For Madshus it’s important that our customers stay active all year round, furthermore it’s crucial to recruit more cross-country skiers through events such as Vasaloppet. Madshus will be an active and visible partner throughout the Vasaloppet events.

We will run gear demos and various activities in conjunction with the Vasaloppet, and we will actively
contribute to create a vibrant atmosphere to promote cross-country skiing.

Read more about Madshus, the Vasaloppet and the new partnership here.