July 13, 2015 (Toronto, Ontario) – The Nordic Sports Brand ONE WAY Sport is proud to announce a renewal of their partnership with Vellend Tech Inc. as the exclusive distributor in Canada for all ONE WAY products.

Sami Jauhojaervi (FIN) © Nordic Focus

ONE WAY and VELLEND TECH INC. agree to continue the distribution for Canada with a new and professional approach towards Nordic skiing and cycling. Both companies are committed to sharing the same passion and DNA for cross-country skiing and cycling.

To support the retail of one of the fastest growing Nordic brands, both companies are defining new strategic approaches and concepts of distribution for this coming fall/winter collection. Together, the companies will secure a proper supply for Canada to suit the strong demand for ONE WAY’s new and innovative products.

Alexander Kristoff (Nor) at 3 Days De Panne © Tim De Waele

VELLEND TECH Canada Inc. will assume immediate responsibility for the exclusive distribution, sales and warehousing of ONE WAY Sport products and apparel in Canada. Based in Toronto, Ontario, with over two decades of proven success in distributing leading sports performance brands, Vellend Tech Inc. has a personal passion for Nordic sports.

ONE WAY is currently sponsoring the most successful World Tour cycling team Katusha 2015 with famous riders as Alexander Kristoff (NOR) and Joaquim Rodriguez (ESP). ONE WAY will also be the International Sponsor of the Nordic Ski World Championships 2017 in Lahti, Finland.

Alexander Kristoff (Nor) at 3 Days De Panne © Tim De Waele

Effective immediately, both organizations will begin preparations for the new 2015/16 product range. Rob Vellend, CEO of VELLEND TECH, will take the lead in driving results with his Canadian team.

We look forward for a good cooperation and exciting times in Nordic Sports for the brand ONE WAY.

For more information click here or reach call (416) 251.5006; robert@vellendtech.com