November 19 2007 (Granby, Que.) – Oneway of Finland, the fastest growing Nordic pole manufacturer in the world, will be distributed directly by the Rossignol Group in Canada and USA. Oneway products will be sold under their own name and promoted as such by Rossignol in USA and in Canada.

This very successful brand has already made a name for itself in the cross-country World Cup circuit (with the likes of Virpi Kuitinen, Aino Kaisa Saarinen, Pietro Piller Cottrer, Anders Aukland, Bjorn Lind, Vincent Vittoz), in the USA (Rossignol Elite Team J Southam, C Camenish, A Haugen, R Steer, K Hotchl) and in Canada (Ambassador Team) under the Rossignol pole brand.

We are busy finalizing the 2008-09 product line with our new partner, Oneway, in conjunction with our very popular Rossignol branded (alloy) program. The new collection will present the most complete line of Nordic poles ever offered by Rossignol. The collection will cover every price points and will address every particular need in cross country, from pure beginner’s fiberglass poles all the way to 100% carbon/ceramic technology. Our alloy poles program will still offer strong rental products and great price points.

A new and extensive line of walking poles will also be introduced to the market this year by ONEWAY/Rossignol. Finally, a complete line of rollerskis for classic and skating will be shown for the first time at the Las Vegas and O.R. shows.

Rossignol’s full commitment to Nordic skiing worldwide and Oneway’s total involvement with the sport made this association a natural. We are thrilled with this new opportunity for growth in the Nordic world and cannot wait to show this new and exciting program to our entire Rossignol and Oneway dealer base.