CCSAA Convention 2009 Report, Photos and Winner Announced October 22, 2017

release by CCSAA

April 24 2009 (Whistler, BC) - More than 50 Nordic ski professionals from across the continent met in Whistler, BC April 15-17 for the Cross Country Ski Areas Association's (CCSAA) 2009 annual Convention. Headlining the event was James Chung of Reach Advisors, a marketing and trends strategy firm from New York, who identified four key markets for individual cross-country ski centers to target.

Chung based his analysis on more than 150 interviews his firm conducted along with observations from eight US ski areas this past winter and overlayed this info with their research and knowledge of consumer trends and buying habits. The target customers for cross-country skiers should have both a fitness and an outdoors motivation. Although a market scoring high in just one area will be interested to try cross-country skiing, they likely won't stick with the sport according to Chung. Those looking to grow their customer base should also target total wellness boomers, generation X outdoor families, women, and cross-training athletes. Ski areas were advised to select at least one or two of these four segments for cultivation based on their existing customer base and market area.

Whistler Olympic Park's (WOP) three Nordic venues captivated and entertained the group with behind-the-scenes tours, daily skiing, and the opportunity to try shooting on the biathlon range with some friendly relay competition. The Vancouver 2010 Olympic Committee provided several speakers for presentations on the design and construction of the Nordic venues and sustainability plans for post-Games recreation, training and athlete development. Nordic Director John Aalberg, venue designer and competition manager, welcomed convention delegates during an opening reception and oriented the group to all it would see over the three days.

Mike Edwards, WOP's assistant operations manager hosted the CCSAA convention and led the group for an on-site ski tour of the venue and its facilities. Skiing the same trails that Olympic athletes will compete on next winter, tucking down the final hill and skating into the stadium area was a thrill for each and everyone who put on skis at Whistler Olympic Park (WOP). Fischer, Madshus and Komperdell provided demo equipment for convention delegates while Pisten Bully, Prinoth, and Yellowstone Track Systems had grooming vehicles and equipment on display for demonstration as well. Other vendors were represented in the trade expo with exhibits in the Nordic Competition Center where the majority of presentations were made.

Delegates took inspiration from anti-idling efforts at Soldier Hollow, UT (the Nordic venue from the 2002 Olympics) and Hanover, NH (a campaign waged by a single environmental champion, Roger Lohr); as well as land stewardship best practices from Jackson Ski Touring Foundation, NH; and WOP’s environmentally friendly efforts in the food service with wooden dinnerware and potato-based “to go” lids. Doug Edgerton spoke about grooming vehicle idling, bio-fuels and immediate replacement of any 2-stroke engine snowmobile with a 4-stroke machines. He gave pointers on reducing emissions while protecting the life of your snow cat's transmission.

Jess Sloss of Social Squared, a social networking business marketing firm, spoke on successful business strategies for social networking. He helped demystify this emerging technology using specific examples of businesses successfully utilizing the broad based social networks such at Twitter and Facebook.

The CCSAA 2009 Convention closed with a banquet and prize drawing sponsored by SkiTrax of a 2-night lodging package at Fairmont Chateau Whistler with lots of extras from Tourism Whistler including ground transportation from Vancouver airport, Whistler Blackcomb Mountain sight seeing passes, and Zip Trek experience and Cultural Centre passes. The prize was won by Bill Cooper of Cypress Mountain, BC who plans on returning to Whistler, BC with his wife to enjoy the prize package and luxury accommodations at Fairmont Chateau Whistler.

Re-elected at the Annual General Meeting on the final morning of the convention to the CCSAA Board for three years were: Jo Jo Toeppner of Tahoe Donner, CA; Austin Weiss of Aspen/Snowmass, CO; Howie Wemyss of Great Glen Trails, NH; Kevin Murnane of Tahoe Cross Country, CA; and Peter Ashley of Fischer Skis, NH.

Next season's CCSAA Annual Convention will be hosted by Mt. Bachelor in Bend, OR from April 7-9, 2010. Details will be available at www.xcski.org

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Chris Frado (CCSAA Ex. Director), board member Kevin Murnane of Tahoe Cross Country, CA and CCSAA prez Jo Jo Toeppner of Tahoe Donner, CA.
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Fischer's Peter Ashley...
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Whistler Olympic Park ass't operations mgr. and host Mike Edwards.
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Howie and Sue Wemyss of Great Glen Trails and Matt Sabasteanski from Pineland Farms.
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Sue Wemyss of Great Glen Trails, NH...
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(l-r) CCSAA prez Jo Jo Toeppner of Tahoe Donner, CA, grand prize winner Bill Cooper of Cypress Mountain, BC, Chris Frado CCSAA Executive Director.
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Whistler Olympic Park's Day Lodge in the background...
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Nordic guru and 2010 Whister Olympic Park Director and course designer Johh Aalberg.
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Finishline antics... Methow Valley pranksters Don Portman (l) and Jay Lucas.
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Vancouver 2010’s graphic identity began with the selection of the Olympic Games emblem, Ilanaaq (inukshuk).
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The Komperdell girls - Eva Wimmer (l) and Erika Hart
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Passing of the Torch... 2009 CCSAA Conference host Mike Edwards (l) passes the torch to 2010 host Charles Savage from Mt. Bachelor.
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Rob Berhardt 2010 Nordic Chief of Competition.
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Biathlon rifle at the ready...
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SkiTrax writer Don Portman from Methow Valley.
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Howie Wemyss of Great Glen Trails, NH takes aim...
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Jackson XC's Thom Perkins capturing images...
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Steve giving us a Biathlon primer.
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Biathlon targets...
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