February 20, 2013 – Bjorn Daehlie North America proudly announces that effective today, they are the distributor for Rode ski wax for the US market. Rode will be on-site at the American Birkebeiner this week providing wax recommendations for all Birkie skiers looking to find their winning wax. Waxes and tools will be available for purchase at the Bjorn Daehlie/Rode booth at the Birkie expo Thursday and Friday, as well as at many of the leading nordic retailers throughout the country.
President of Bjorn Daehlie North America, Oyvind Solvang said: “Rode is an Italian, family owned company. Our connection with Rode was established in Norway. Per Knut Aaland, the Norwegian Olympic medalist and many-year national team head wax tech, built Rode to command the leading category market position in Norway. This is obvious at the Norwegian Birkebeiner, where I for years observed skiers waiting in long lines to purchase the Rode wax of the day form Per Knut. When I told Per Knut that we are the US distributor of the Bjorn Daehlie apparel, he said ‘you must distribute Rode also, it is the best wax and every American skier should know about it’. Bj Sport, the parent of Bjorn Daehlie, took over the distribution of Rode in Norway last year, so with Per Knut now ‘in-house’, the US distribution of Rode was a natural extension for us.”
The prior US distributor, Chris Axelson, agrees. “We have had a good run with the line and now it is time to grow it to the next level. We are confident that BDNAM will do that.”
A testament to the research based development of Rode is the launch of the new T-Line kick waxes and klisters to rave reviews this season. The demand for these new waxes has been so high that many stores are completely sold out.
As Rode is already known to be the #1 kick wax on the world cup circuit, Rode glide waxes continue to gain use amongst the waxing staff of the leading nordic teams based on a very focused line-up that carries over the magic associated with the kick wax.
Roberta Rodeghiero, the owner of Rode, added: “We are very happy that the Bj Sport organization is now distributing for us in America. They have such a huge market share in Norway and now that our glide wax is as strong as our kick wax, I think the Americans will come to love our wax as much as the Norwegians.”