Tag Archive | "eyewear"

Karhu 2014 – SIA 2013 Demo at Devil’s Thumb Videos Part 3

Tags: , , , , , , , , , , , , , , , , , , , , , ,


March 07, 2013 (Devil’s Thumb Ranch, CO) – Karhu is back in the U.S. after a few years of absence from the market. The brand, which is best known for its line of ski touring equipment, has a huge range of gear for the 2013/14 season, including cross-country skis and boots. The company has now partnered with Craft, known for endurance sport clothing, and is now introducing a new line of eyewear to complete the comprehensive Nordic and back country ski touring equipment line-up.

Rudy Project Skiers Finish #1 at US XC Ski National Championships

Tags: , , , , , , , , , , ,


January 10, 2012 (Rumford, Maine) – This year’s snowless winter isn’t getting the best of the cross country ski season – it’s in full force and Rudy Project athletes continue finishing ahead of the competition.  At the 2012 USSA Cross Country Skiing Championships this past Tuesday in Rumford, Maine, U.S. Olympic skier and Rudy Project sponsored athlete, Torin Koos, found himself at the top of the podium, winning the men’s freestyle 1.6km sprint. Winning the women’s 1.4km sprint was another Rudy Project athlete, Jessie Diggins.

The event at Black Mountain, originally scheduled for last Monday, was cancelled early that morning as a result of temperatures being too warm for snow making on the barren course.  However, as Mother Nature often does, within 24 hours, she chilled the 40-degree temperature to a frigid 15 degrees, cold enough to make snow for Tuesday’s competition.

In the men’s 1.6km sprint, Torin Koos was victorious, ahead of Blackhorse-von Jess in second, and Tyler Kornfield of the University of Alaska in third.  Koos crossed the finish line wearing his Rudy Project Ekynox SGV Mask, an older model that Koos has been swearing by for years.  “Most days, I’m usually rocking the Rudy Project Prestige Sunglasses. But on race days, I pull out the old school Ekynok SGV Mask with the double-layered racing red lens,” said Koos. “They are kind of like my lucky charm on race day,” he added.

While crossing the finish line in her Rudy Project pink fluo Noyz sunglasses, Jessie Diggins took the gold in the women’s 1.4km sprint.  Finishing second was Caitlin Gregg and Jennie Bender in third, all sporting their Rudy Project shades. “As an official supplier for USSA, Rudy Project is honored to see so many Rudys out there on the championship course,” remarked Paul Craig, President and Co-Founder of Rudy Project North America.  “We are especially thrilled to see so many top athletes crossing the finish line in Rudy’s fluo colors,” added Craig.

www.e-rudy.com

One Way Launches XC Skis and Boots for 2012

Tags: , , , , , , , , , , ,


March 11, 2011 – ONE WAY, one of the leading Nordic Sports brands from Finland, is launching a full range of cross country skis and cross country boots for 2012. ONE WAY is joining the Salomon SNS binding system. The Finnish Nordic Sports brand has probably been the fastest growing Nordic Sports brand in the last years with a wide product portfolio in cross country poles, Nordic sportswear, roller skis, Nordic Sports eyewear, technical Footwear and Nordic Walking products.

Many World Champions and medallists in cross country and biathlon are using ONE WAY products, like Martin Fourcade (FRA), Aino Kaisa Saarinen (FIN), and Tord Asle Gjerdalen (NOR), and several World Cup teams are exclusively equipped with OW textiles for their teams, like the French Nordic Team or Slovenia.

From 2012, ONE WAY will offer a full product range in cross country skies and cross country boots. The product range includes high performance racing skies for World Cup and elite ski marathon skiers.

In addition, ONE WAY will offer new ski and boot concepts for young and modern cross country enthusiasts. The cross country sport has developed in the last 2 years very positively towards a younger image.

The new line allows the market and retailers to meet the new consumer demand for new and fresh concepts for skis and boots.

Finland has a strong history in building cross country skis. ONE WAY will follow the tradition, building a new Scandinavian cross country ski brand for the modern consumer in the popular sport of cross country.

ONE WAY has signed a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced connection between ski and boot.

Both companies are sharing a partnership and interest in developing the image of cross country sports for young and modern consumers, but as well building a cooperation in new technologies.

ONE WAY Sport OY Chairman of the Board Lasse Korppi: “Adding the cross country skies and boots, ONE WAY will be the most complete and exciting product offer in Nordic Sports world wide, textiles-footwear-eyewear-poles-roller ski- Nordic walking- accesories.”