Tag Archive | "innovation"

Toko Coreteam Meets to Develop New Products

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April 03, 2012 – I just got back from a product development trip (Coreteam meeting) in Switzerland. These were the best meetings that I have ever taken part of as part of this team. Generally we have meetings in November to initiate the next 2-3 years or more products and direction.

These meetings involve 15+ countries (Finland, Norway, Sweden, Russia, Canada, US, Austria, France, Italy, Czech, Germany, Switzerland, Japan, and then some other countries like England, Belgium, etc). The focus here is to see what the different markets need as they are different as well as to try to develop a consensus as to what is needed for the future. Then in late March we have another meeting where things are really decided more specifically.

At this meeting, fewer countries are represented. This year we cut the number of participants way down and had a core group with super high competence. Product manager Thomas Knecht, Events manager Christian Stalder (with Toko for 15 years), Swiss sales rep and WC racing service icon Heinz Kolly (with Toko for 15 years), head of Toko Austria Christoph Schober, and head of Toko USA (me).

Before attending this meeting, I compared ideas and findings with Doug Hartwick from Canada and John Vickman from Sweden. We all had great cooperation and moved forward really well. Thomas Knecht also did some great work in the meantime since our meeting in November.

Developments were made in grip waxes, klisters, vises, glide waxes, irons, brushes, workbenches, and stones. We also have new top coats on the way that are being worked on now, but will be released later.

That’s it for this season from Toko. See you in the fall!

Need to Storage Wax your Skis or Board for Summer? Click HERE to learn how.

Classic Focus at American Birkie Demo

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February 21, 2012 (Cable, WI) – There has been a worldwide surge in classic racing the last two years.  Major marathons, such as the American Birkebeiner, used to focus on skating with classic receiving a secondary status.  That status is undergoing a major change at Marathons throughout the world.  Skiers are discovering the joy of classic and Marathons with both techniques are witnessing parity in numbers.  The end result of this growth is that manufacturers are putting extensive R & D into classic gear at an unprecedented level.  Arrive at the Telemark Lodge in Cable, Wisconsin this Friday, February 24, and you will have the opportunity to test some major innovations in classic gear.

The most innovative classic product you will get to test is Atomic’s new Worldcup Classic SDS. With the help of the Aukland brothers from Norway and Denise Herrmann of Germany, Atomic’s new classic ski has taken Gold, Silver and Bronze at the primary Marathons this year such as the Konig Ludwig in Germany and the Marcialonga in Italy.  The new technology has a highly elastic ABS insert in the kick zone combined with high rebound graphite laminates. The low-camber kick zone rides well above the snow during glide, but it takes only a little pressure and the kick zone easily comes down for fantastic grip.  Try it on some of Telemark’s famous World Cup trails and you will be taken aback by how fast the ski glides while still providing grip for unequaled climbing.

Atomic has also been highly innovative with its new Worldcup Classic boot.  Nordic race boots may not have the hard outer shell of an alpine boot, but they still have an actual outer shell and inner liner.  Atomic’s new WC Classic boot is unique in that the lacing connects to the outer shell for excellent closure around the foot.

Worldloppet and World Cup athletes have been extremely pleased with the new lacing system.  They have instantly switched to the new boots even when they have received them just days before a major race.  Atomic likes to point out that their boots have won more Olympic and World Championship medals for the US Ski Team than all other brands combined.