January 24, 2013 (Toronto, ON) – The Canadian Paralympic Committee (CPC) is pleased to announce that Canadian Tire Corporation, Limited (CTC) is now going for gold as a multi-year Premier partner supporting Paralympic athletes across Canada, through to 2016.
“Canadian Tire is an iconic brand and we are thrilled to welcome them to the Canadian Paralympic family,” said David Legg, President of the Canadian Paralympic Committee.
“Not only will Canadian Tire’s investment in high performance sport help our athletes achieve excellence at the Paralympic Games, it will also help us foster the next generation of Canadian athletes through their support of our grassroots funding programs, helping make the benefits of sport accessible to more Canadians.”
As part of this partnership, the CPC will work with CTC to increase opportunities for Canadians with a disability to participate in organized sport and active living.
“At Canadian Tire, we believe in the power of sport to inspire greatness and change the lives of all Canadians,” said Duncan Fulton, Senior Vice President, Corporate Affairs, Canadian Tire Corporation, Limited and Chief Marketing Officer, FGL Sports, Ltd. “From playground to podium, we will play a role in helping Canadian families and amateur athletes succeed and are pleased to work with the Canadian Paralympic Committee in communities across Canada to promote participation in sport and active living.”
Benoit Huot and Summer Mortimer, multiple gold medallist swimmers from the London 2012 Paralympic Games, were onsite for the announcement of the partnership, which will continue through the next two Paralympic Games – Sochi 2014 and Rio 2016.
“To achieve greatness requires commitment and Canadian Tire has shown its commitment in spades here today, to Paralympians and to the country itself, by helping ensure Canada’s strong and vibrant sporting heritage,” said Huot, a 19-time Paralympic medalist and Canada’s closing ceremony flag bearer at the London 2012 Paralympic Games.
Mortimer, who won four swimming medals in London, added: “It is thanks to the investment by corporate partners such as Canadian Tire that I can maintain my focus and ensure I am properly prepared to represent Canada on the world stage with my teammates at the next Paralympic Games in Rio.”
In addition to its agreement with the CPC, CTC also confirmed new and expanded partnership agreements with the Canadian Soccer Association, Skate Canada, Hockey Canada, Alpine Canada Alpin, Canada Snowboard, all designed to inspire Canadians and encourage lifelong healthy and active living through the ‘power of sport.’
CTC and Canadian Tire Jumpstart Charities also plan to work with Own the Podium and the Canadian Olympic Foundation to help more kids get in the game.