October 17, 2013 (Toronto, ON) – The wait is over… the newly named Toronto Snow Show is opening its doors today at its new location, the International Centre. This four-day, action-packed show offers exhilarating entertainment, interactive features, cool contests and promotions, as well as the best deals in town on ski and snowboard equipment and accessories.

This year, guests will enjoy a brand new outdoor feature – the Pro Am Rail Jam – where top pro and amateur snowboarders and skiers will be doing amazing rail slides at Canada’s largest pre-season snowboard and ski event. Toronto’s most well-known and respected graffiti artist, SKAM, will also be doing live art demonstrations over the course of the show. Attendees can grab the best deals on ski and snowboard equipment and accessories at the country’s biggest ski and snowboard swap.

What:              The 2013 Toronto Snow Show
When:             October 17-20
Thursday, October 17, 3 p.m. – 10 p.m.
Friday, October 18, 12 p.m. – 10 p.m.
Saturday, October 19, 10 a.m. – 9 p.m.
Sunday, October 20, 10 a.m. – 6 p.m.
Where:            International Centre, Hall 5, 6900 Airport Road, Mississauga
Parking:         FREE
Tickets:          Adults: $17; Juniors: $9 (Ages 11 to 17); Seniors: $9 (Age 65+)

Children (10 years and under): Free when accompanied by an adult

Family Pass: $45 (includes two adults and two juniors)

Complete Show information is available here or follow us on Twitter @TorontoSnowShow and like us on Facebook