October 24, 2006 – X-C.com is proud to announce their partnership with the Kicking Horse Coffee Company, producers of Canada’s number one Organic and Fair Trade coffee. Based in Invermere, BC, the Kicking Horse Coffee brand offers 30 different blends of organic and Fair Trade coffee, organic and Fair Trade tea and organic chocolate.
â€I’ve always been a huge Kicking Horse Coffee fan, so naturally, the decision to approach them for a partnership wasn’t all that difficult!†comments X-C.com Director Phil Villeneuve. “Their addition to the program takes us outside the common borders of our sport – a necessary step that will benefit both sidesâ€.
Kicking Horse Coffee will be showcased this winter during X-C.com’s Nordic Event Tour, an interactive exhibition comprised of the industry’s nordic and outdoor sport manufacturers. Brewed fresh and on-site every morning, coffee fans will get a chance to sample one of Kicking Horses’ claim to fame, the Kick Ass™ blend.
Kicking Horse Coffee blends are now available in most national grocery chains across Canada (Safeway, Sobeys/IGA) as well as on their website at: www.kickinghorsecoffee.com.