December 27, 2011 (Helsinki, Finland) – One Way, the Finnish Nordic Sports brand, signed a contract today with World Cup Overall Series winner and Tour de Ski winner, Dario Cologna from Switzerland, that begins May 1, 2012

Cologna will use the new One Way Diamond Storm Premio poles from Spring 2012. Both parties have agreed to a long term co-operation and a successful marketing approach for Nordic skiing and products.

Yann Vallet, Nordic Racing manager OW commented, “We are really proud having Dario very soon on our team. As a young and modern cross-country brand we have a lot of synergies between us. It will be an exciting cooperation in product developments but especially in a fresh promotion for Nordic Sports”

For more information click HERE.