May 02, 2012 – The Finnish Nordic sports brand, ONE WAY, signed a contract today with the overall World Cup and Tour de Ski winner, Dario Cologna from Switzerland, that starts May 1, 2012.

Dario is using the new ONE WAY Diamond Storm Premio poles from spring 2012. Both parties have agreed on a long term cooperation and a successful marketing approach for Nordic skiing.

Yann Vallet, the Nordic Racing manager OW, commented, “We are really proud to have Dario on our team. As a young and modern cross-country brand there are a lot of synergies between us. It will be an exciting cooperation for product development but especially with respect to fresh promotions for Nordic sports”

For more information click HERE.