February 18, 2013 (Haverhill, MA) – When Swix launched the Triac 1.0 in 2011, a new standard was set for weight and stiffness in World Class nordic ski poles. At the 2013 Tour de Ski, every stage winner used the Triac. It has won gold at every major championship since its introduction and been adopted at all levels as the most advanced pole in ski racing.

Now Swix is raising the level of performance on poles again with the Triac 2.0. Boasting 5% reductions in weight, 18% increases in stiffness and greater resistance at the tip to breakage, an increasingly crucial performance mark in the age of head to head racing, the Triac 2.0 outpaces every ski pole on the market. Finally, pushing beyond the age of torches and glue, the Triac 2.0 continues to employ the widely successful Swix Triac Basket System (TBS) which offers quick basket changes to fit varying conditions.

“These are the most outstanding poles the world has ever seen,” explains Swix Sales Manager Bjørn Håkenrud. “We’ve lent out poles for testing to some of the best skiers in the world and we can’t get them back! That’s when you know you have a great product.”   Swix athletes, Petter Northug and Kikkan Randall have been working with an unpainted new Triac since this year’s Tour de Ski, drawing interest from keen-eyed fans of Swix.

Limited releases of the Triac 2.0 will be available for demos at the American Birkebeiner and Swix Sport US is giving away a pair through their Facebook Channel as a part of their #extrablueday photo contest:  http://tinyurl.com/xtrablueday.