February 07, 2014 (Toronto, ON) – The Canadian Olympic Team walked onto the world stage today with a look that commands attention as they proudly unveiled their official parade uniforms, designed by Hudson’s Bay, at the Sochi 2014 Opening Ceremony.

Inspired by Hudson’s Bay’s classic scarlet blanket, the all-red coat is accented with a black stripe around the hip line.  A star piece, the coat proudly features the Hudson’s Bay and Canadian Olympic Team crests and is accented with toggle style buttons.  The coat is layered on top of a striking black mock turtleneck and wool v-neck sweater for women, and a tailored white dress shirt, wool cardigan, and red and white striped tie for men.   The look is accessorized with the official 2014 red mittens that convey a strong “we can own the podium” message and a red, white and black pom pom toque with a bold CANADA wordmark.  Black bottoms complete the look.

“When our athletes walk in the Parade of Nations as the Canadian Olympic Team, we want them each to feel proud and confident and to feel the tremendous support of an entire country,” says Hilary Kelley, VP of Design, Creative Director, Hudson’s Bay. “The Opening Ceremony look was designed to reflect who we are as a nation; it is both classic and modern and reflects tradition, elegance and strength.”

Canadians and fans of Canada abroad can sport the Team’s Opening Ceremony look with Hudson’s Bay’s official replica collection.  The duffle coat is available for both men and women and retails for $275.  The pompom toque and the red mittens are also available for adults and children, with $3.33 from the sale of each pair of mittens going directly to the Canadian Olympic Foundation.   The Sochi 2014 Canadian Olympic Team Collection can be purchased online at thebay.com and is available at all Hudson’s Bay stores across Canada.

“Hudson’s Bay has once again delivered inspiring, stylish uniforms honouring our athletes’ commitment to Canada as they take part in the Sochi 2014 Opening Ceremony,” said Derek Kent, Chief Marketing Officer, Canadian Olympic Committee. “The colour blocking of red, white and black is quintessentially Canadian and the athletes will wear it with pride.”

The Sochi 2014 Canadian Olympic team consists of 221 athletes and 85 coaches.   Team members will each receive 38 items as a part of their uniform including jackets, pants, leisurewear and accessories.