October 03, 2016 – The long distance ski championship Visma Ski Classics and Dæhlie have signed a sponsorship agreement in front of the tour´s upcoming season VII. Dæhlie will be titled the Official Clothing Partner of Visma Ski Classics.

Øystein Bråta, Commercial Director Nordic, Active Brands:
“We celebrate our 20th anniversary by looking forward, creating innovative apparel for endurance activities and taking the DÆHLIE brand into new arenas. Following the Ski Classics evolution over time, we are impressed by the development. For us this cooperation is an unique opportunity to meet and support elite athletes and recreational skiers at the same events. The new DÆHLIE identity will be more modern and innovative, and together with the Ski Classics organization we hope to take cross country skiing and the Ski Classics events to the next level.”

David Nilsson CEO of Ski Classics welcomes Dæhlie onboard:
“For us it’s valuable getting a brand like Dæhlie as our partner. They are a true quality brand and they share our passion for long distance skiing. The Ski Classics concept is built upon long distance skiing and outdoor experience. Preparations in training, competitions as well as the life in between, all requires quality clothing. Now we have the most interesting brand in this segment as our partner. Together we will launch a merchandise platform for the tour connecting even closer to the fans and recreational skiers taking part in the tour. We look forward to this season with Dæhlie on board, and to wear their clothing!”

Visma Ski Classics VII (2016/2017):
Event 1: 27th November, Prologue Pontresina Switzerland 10 km
Event 2: 3rd December, La Sgambeda Livigno Italy 35km
Event 3: 4th January, Changchun Vasaloppet China 50km
Event 4: 14th January, Kaiser Maximilian Lauf Seefeld Austria 60km
Event 5: 21st January, La Diagonela St Moritz Switzerland 65km
Event 6: 29th January, Marcialonga Trentino Italy 70km
Event 7: 11th February, Toblach-Cortina Italy 50km
Event 8: 19th February, Jizerska Padesatka Czech Republic 50km
Event 9: 5th March, Vasaloppet Sweden 90km
Event 10: 18th March, Birkebeinerrennet Norway 54km
Event 11: 25th March, Årefjällsloppet Sweden 55 km
Event 12: 1st April, Reistadløpet Bardufoss Norway 50km
Event 13: 8th April, Ylläs-Levi Finland 60km

For more info visit:
www.vismaskiclassics.com
www.dahlie.com