August 09, 2018 – The New England Nordic Ski Association (NENSA) is very pleased and excited to welcome Bag Balm, of Lyndonville VT into the NENSA sponsor family, and to announce the official naming of the “2018 NENSA Bag Balm Rollerski Series”.

NENSA is first and foremost a community rooted in New England’s rich and vibrant heritage of ski culture and we couldn’t be happier about bringing another New England company into that community. Since 1899, Bag Balm has been made in Vermont out of four simple ingredients and it stands the test of time as an incredibly versatile and long lasting moisturizer. Originally created for cows with dry and cracked udders, it has grown into a cult favorite among skiers and others who enjoy the outdoors for treating chapped lips, cracked hands, and more.

Reid Greenberg, Bag Balm’s new CEO had this to say: “Bag Balm is thrilled to be partnering with NENSA for the 2018-2019 rollerski and ski season! We have a devoted fan-base of athletes and there isn’t a better product to use on your hands and face (mixed with glitter, of course) for wintertime healing and protection. Bag Balm is a small, Vermont company with deep and personal ties to our local communities that mirrors NENSA’s own mission. Look for us at many of the NENSA events and races throughout the season and stop by our Bag Balm Glitter Booth to get your Balm on!”

The NENSA Bag Balm Rollerski Series kicks off on August 11 in Waitsfield, VT with the App Gap Challenge. Having Bag Balm on board to support our race programming strengthens our ties to some of Vermont’s rural history, which we hope is also passed on to the next generation of skiers. We’re very excited to to partner with Bag Balm on our rollerski programming and are excited to grow this aspect of our sport together.

Thanks to the generosity of Marty and Kathy Hall, there will be an overall cash prize for the top three males ($500, $300, $200) and females ($500, $300, $200) for the best of 3 out of 5 races for this series, to be awarded at the final Elite Invitational Race in Stowe on November 3rd. We are also excited to announce the inaugural College Cup to be award to the top collegiate team for this race series. WC points will be awarded to the top three finishers (male or female) from each college at each race.

For more information on the series, or to register for the App Gap Challenge please visit here.

For more information on Bag Balm visit here.