October 20, 2012 – The 2nd edition of the largest winter event in the world is less than 100 days away, to be held on Sunday, January 20, 2013, aims to bring children aged between four and fourteen – together with their families – to the slopes, trails and tracks, in a fun-filled day of events, activities and competitions on snow. There are currently 72 locations committed to celebrating World Snow Day in some 20 countries, an increase of 38% compared with a year ago at this time.

World Snow Day falls under FIS’s ‘Bring Children to the Snow’ campaign. Since its creation in 2007, this campaign celebrates winter sports as a fun, healthy and social recreational activity for children. World Snow Day 2013 will again take place on a global scale, celebrating snow sports as part of a healthy lifestyle, and fostering global awareness of the importance of nurturing the natural environment.

FIS President Gian Franco Kasper said: “The first edition of World Snow Day was a great success and we now continue to build on this momentum. Through FIS’s Bring Children to the Snow campaign we seek to communicate that winter sports is something for everyone. We hope that the 2nd FIS World Snow Day will encourage even more youngsters to take to the snow for the first time and help us foster a future generation of snow lovers.”

Countries committed to participating include Austria, Canada, Finland, Germany, Great Britain, Norway, India, China, Poland, Sweden, Spain, Switzerland and the USA, among others. Whilst the event’s themes to Explore, Experience and Enjoy the snow will be shared across the world, the worldwide festivities will recognize the unique winter sports culture of each location. Organizations interested in hosting a World Snow Day event will receive event guidelines and suggestions for the types of events and activities to host, but are also encouraged to be creative and unique. Although World Snow Day is primarily geared for young children and their families, people of all ages are invited to attend and the activities offered range from beginner lessons to various fun options for those that already participate.

The 100-day landmark until World Snow Day signals only the beginning of the final build-up – so stay tuned! There is still time to join, as event registration for Organisers remains open until 15th December. Do join to become part of the biggest day on the snow all year!

Visit www.world-snow-day.com now to find out more!