July 01, 2015 – Le Gruyère AOP has joined the FIS Cross-Country World Cup as a main sponsor. FIS Marketing AG und Le Gruyère AOP signed a contract for three years, which will help Le Gruyère AOP receive a strong media presence in a number of European countries. With this engagement, Le Gruyère AOP is not only strengthening its brand presence, but is setting up the image of Le Gruyère AOP in a trans-national company.

Le Gruyère AOP partners with Cross-Country © FIS XC

”Le Gruyère AOP is proud to be a main sponsor of the FIS Cross-Country World Cup, reinforcing its engagement for winter sports. We are delighted to become part of the Cross-Country family. We will be thrilled to live the emotion of the World Cup and to let people of such a great variety of countries discover our product,” said Interprofession du Gruyère Manager Philippe Bardet.

“The brand Le Gruyère AOP fits very well with Cross-Country and will benefit from an attractively designed sponsorship package. The marketing concept of the FIS Cross-Country World Cup works very well since the 2010/11 season; the limited numbers of partners generates high brand value and impact. FIS Marketing AG staff will do all the implementation items and support Le Gruyère AOP with additional on-site promotion,” said FIS Marketing AG CEO Christian Pirzer.