Steve Poulin © courtesy of SWIX SPORT

July 12, 2013 (Williamington, MA) – Following the announcement of Swix Sport USA’s two-year commitment as title sponsor to the American Birkebeiner Ski events we caught up with Steve Poulin, President and CEO of Swix Sport USA, for a more in-depth look at how and why Swix made this important company decision – read the announcement here.

Poulin has been attending the Birkie for over 25 years, as a racer, a Swix employee, and since 2008 as CEO and refers to the Birkie as family. He stresses that their involvement is more than just product and business – it’s about a relationship to grow the sport and build within the local community as well. The timing with Ben Popp, named as the new Executive Director of the American Birkebeiner Foundation, is also opportune – read our recent interview with Popp here.

And the move fits with the global initiative by the parent company, Swix Sport AS, headquartered in Norway, which came on board as the title sponsor of the Ski Classics last year. Poulin shares his story and company’s story with readers…

Steve Poulin on Swix/Birkie Sponsorship