August 20, 2016 (Ried im Innkreis, Austria) – Jan Ekmark has assumed the newly created position of Head of Marketing as of August 1st. In this new role Ekmark will have marketing responsibilities for Fischer’s three divisions: Alpine, Nordic, and Hockey. Under his leadership the marketing team will be restructured to focus on the areas of e-marketing, sports marketing/PR, as well as trade and consumer marketing.

Jan Ekmark © Fischer

The restructuring is part of a package of measures designed to communicate the brand’s positioning more clearly and more effectively. “We’ve found the right man for the job in Jan Ekmark. As a member of the Fischer Marketing Board he’ll also help shape the strategic development of the brand into the future.” according to Fischer CEO Franz Föttinger

Ekmark is excited about his new challenge commenting, “Alpine and Nordic skiing, with hockey on top of that, really make a winter sport fan’s heart beat faster! The proud tradition of the Fischer brand has always been important to me as a passionate skier. Fischer has also produced the kind of leading-edge innovation and performance in Nordic skiing that really makes athletes take notice. I’m very happy to be part of this great company and to contribute to our success in the future.”

Ekmark, originally from Sweden, has led the Swarovski Austria Marketing team since 2010. In addition, he has over seven years experience at Adidas world headquarters. Through his experience in marketing operations, global product marketing, and as a business analyst he possesses a comprehensive, versatile set of skills. Prior to Swarovski and Adidas he studied Business Administration and Economics in Sweden and Austria.

About Fischer Sports GmbH
Since it was founded in 1924 the Austrian company has been known for innovation and the latest technologies. Fischer Sports GmbH is a single-source supplier in the fields of Alpine and Nordic and also specialises in  hockey. Fischer Sports is the global market leader in Nordic skiing and one of the world’s largest ski producers. The headquarters are in Ried im Innkreis (Austria) and production facilities are located in Ried im Innkreis and Mukachevo (Ukraine). The group of companies also includes the successful subsidiary Löffler, likewise located in Ried im Innkreis.