August 21, 2014 – For this coming 2014/2015 season Madshus is excited about its ISPO-award-winning Super Nano Skate XC boots and its huge technology advance known as Madshus emPower, which also won an award at ISPO. Coming to consumers this fall, the innovative concept sees RFID chips embedded into each ski, allowing Madshus to track every ski’s production and characteristics, including camber, flex, and so on, and precisely match ski pairs in the process. For retailers, this information will be available to allow customers to make a more informed decision when buying skis.

This fall the company is also introducing a new app that allows the data from the Madshus emPower system to be accessed via your computer or smartphone. You can store and access all of your information to help select skis for race day based on weather and snow conditions, as well as track your workouts. Look for it at select Madshus retailers this fall.