April 08, 2011 (Jyväskylä, Finland) – World Champion Matti Heikkinen has made Salomon’s complete ski, boot, and binding system his choice. The 27-year-old Heikkinen has chosen to become a Salomon complete athlete in what should be the peak years of his career. Heikkinen states, “Salomon as a company shows today the greatest potential to develop the near perfect equipment which is necessary to achieve my goals.”

Matti Heikkinen (FIN) © Nordic Focus

At the recently completed 2011 World Ski Championships in Oslo, Norway, Matti was crowned World Champion in the 15km Classic. In so doing, Matti brought to Finland its first victory at major competition in over 12 years. This medal complements two bronze medals he won at the 2009 World Championships.

Matti aims to use his World Championship success as a stepping stone for his country and himself to reach much grander skiing goals. He continues to be outspoken advocate for the sport and is working to find ways to build a successful future for Finland in the sport. Personally, he believes the change to Salomon will aid him to become a more consistent figure on the World Cup podium in 2012 with continued success at the 2013 World Championships in Fiemme, Italy the 2014 Olympic Games in Sochi, Russia and the 2015 World Championships in Falun, Sweden.

Salomon’s Racing Services Director, Bertrand Regard, is pleased and excited that Matti has found Salomon’s complete system his best choice. Regard states, “We are pleased that more and more World Cup skiers are seeking out Salomon for their ski, boot and bindings needs. If you do the same thing you get the same result. If you wish to make improvement, change is not only good, it is necessary!”

Salomon, as the Nordic brand that develops each and every aspect of the development, integration and production of its skis, boots, and bindings is uniquely capable of rapidly developing and delivering the state-of-the-art concepts and technologies. An endless list of advancements in its boots and bindings since 1979 has delivered a comenserate endless list of Olympic, World Championship, and WorldCup success by athletes selecting its product. And in just seven years since the inception of its first racing ski, Salomon has developed and delivered three complete generations of WorldCup winning skis, an impressive feet.

We at Salomon are already preparing for the 2011-2112 World Cup season just 210 days away. We are excited to see what the changes by Matti’s and all of the athletes will deliver as we continue to rapidly bring our advancements in the technology to the sport so all skiers can better glide through winter.

Fallow all Salomon Nordic action at SalomonRacing.com and Facebook/Salomon-Nordic.