March 11, 2011 – ONE WAY, one of the leading Nordic Sports brands from Finland, is launching a full range of cross country skis and cross country boots for 2012. ONE WAY is joining the Salomon SNS binding system. The Finnish Nordic Sports brand has probably been the fastest growing Nordic Sports brand in the last years with a wide product portfolio in cross country poles, Nordic sportswear, roller skis, Nordic Sports eyewear, technical Footwear and Nordic Walking products.

Martin Fourcade (FRA) © Nordic Focus

Many World Champions and medallists in cross country and biathlon are using ONE WAY products, like Martin Fourcade (FRA), Aino Kaisa Saarinen (FIN), and Tord Asle Gjerdalen (NOR), and several World Cup teams are exclusively equipped with OW textiles for their teams, like the French Nordic Team or Slovenia.

From 2012, ONE WAY will offer a full product range in cross country skies and cross country boots. The product range includes high performance racing skies for World Cup and elite ski marathon skiers.

Aino Kaisa Saarinen (FIN) © Nordic Focus

In addition, ONE WAY will offer new ski and boot concepts for young and modern cross country enthusiasts. The cross country sport has developed in the last 2 years very positively towards a younger image.

The new line allows the market and retailers to meet the new consumer demand for new and fresh concepts for skis and boots.

Finland has a strong history in building cross country skis. ONE WAY will follow the tradition, building a new Scandinavian cross country ski brand for the modern consumer in the popular sport of cross country.

ONE WAY has signed a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced connection between ski and boot.

ONE WAY's new carbon PREMIO ski. © One Way

Both companies are sharing a partnership and interest in developing the image of cross country sports for young and modern consumers, but as well building a cooperation in new technologies.

ONE WAY Sport OY Chairman of the Board Lasse Korppi: “Adding the cross country skies and boots, ONE WAY will be the most complete and exciting product offer in Nordic Sports world wide, textiles-footwear-eyewear-poles-roller ski- Nordic walking- accesories.”