September 14, 2011 – Norwegian Petter Northug, the best skier in this year’s World Championships in Oslo, extended his contract with Alpina. Petter Northug, who won three gold and two silver medals at the Oslo 2011 World Championships and is the holder of four Olympic medals from Vancouver 2010, has extended his contract with the Slovenian company through May 2014.

With permanent investments in development, Alpina has become one of the most important manufacturers of Cross-Country boots and today reaches one third of the market share in the segment of XC boots. Alpina is proud that one of the best and most popular athletes in the Cross-Country Skiing world continues to use its shoes for his future challenges. Furthermore Alpina also believes this will help to consolidate the Alpina brand all over the world.