June 17, 2019 (Toronto, ON) – SkiTrax, the official magazine of the U.S. Ski & Snowboard Association and Nordiq Canada since 1995, is pleased to announce that Chris Frado, the former President and Executive Director of the Cross Country Ski Areas Association (CCSAA), is the company’s new Marketing Director.

Frado was recruited back to the Nordic ski industry following her retirement from CCSAA in 2016 after leading that association for 30 successful years.

Prior to her long career with CCSAA, Frado was a Nordic Patroller for a dozen years with the National Ski Patrol earning the rank of Senior Patroller in the 80s and designated as #007. She was also one of the early PSIA certified Nordic ski instructors and worked on marketing endeavors to help establish the importance of training and certification for ski professionals.

While running the ski shop at her local Nordic Center, Frado represented the ski area at CCSAA meetings. It wouldn’t be until a decade later that she would be hired to head the association for the next three decades.

A long time devotee of the sport dog agility, Frado spends her evenings and weekends training and competing on obstacle courses with her German Shepherd dogs, Bingo and Toko and a handful of her friends’ “borrowed” dogs (pictured here after a win with Portuguese Water dog, Echo). Frado lives in southwestern New Hampshire with her companion Loy Wentworth where she’s planting an evergreen forest.

Frado will leverage her knowledge and expertise of cross-country skiing, resorts and ski areas along with her respect for the dedicated professionals in the industry in her new role at SkiTrax Magazine that encompasses advertising sales, marketing and the promotion of both print and digital.

“I’m so excited to professionally reconnect with my ski colleagues and particularly delighted to represent such a renowned and proven publication as SkiTrax,” said Frado. “I get to talk with some of the finest people on this planet about an industry staple with a great reputation. For me, it just doesn’t get any better.”

SkiTrax editor/publisher Benjamin Sadavoy, is equally stoked commenting, “We’re delighted to bring Chris Frado on board where her skills are known and valued. Her background is unparalleled and her personality is ideally suited to represent our sport’s publications. We have enjoyed a superb relationship over the years and look forward to expanding it into new realms as part of the SkiTrax team for years to come.”

For more information contact Chris Frado – SkiTrax <chris@skitrax.com>; or mobile 603-313-9998. Or contact Benjamin Sadavoy <benjamin@skitrax.com> or call 416-977-2100.