March 07, 2013 (Devil’s Thumb Ranch, CO) – Karhu is back in the U.S. after a few years of absence from the market. The brand, which is best known for its line of ski touring equipment, has a huge range of gear for the 2013/14 season, including cross-country skis and boots. The company has now partnered with Craft, known for endurance sport clothing, and is now introducing a new line of eyewear to complete the comprehensive Nordic and back country ski touring equipment line-up.

February 22, 2013 (Devil’s Thumb Ranch, CO) – Check out these videos of Alpina’s latest offerings for the 2013/14 season, including Alpina Action and ASK skis and boots, Alpina ESK Pro Skate boot, and Yoko’s 7100 HS Carbon Skate Pole. With its bold graphics and affordable price points, Alpina’s Action skis and ASK line of boots are aimed at a younger market of skiers that Alpina feels has been overlooked in the past. The brand’s newly redesigned ESK Pro skate boot is a top-of-the-line race boot based on a Rottefella sole and features the stiffness, fit, and performance that top level skiers expect.

New 2013/2014 Yoko 7100 HS Carbon Skate Pole.mov

January 28, 2013 (Salt Lake City, UT) – The Outdoor Retailer Winter trade show was in Salt Lake City from Jan. 23-26 in full force. Hundreds of manufacturers from around the globe converged to show off their hottest winter gear for the upcoming 2013/2014 season. SkiTrax was there to catch a glimpse and provide highlights of some awesome new high tech products that the Nordic world will be dying to get their hands on.

Fischer
The secret to Fischer’s new 2014 Speedmax skis lies in their construction. The entire ski is constructed separately from the base. It has long been known that high temperatures and pressure that are present in conventional ski pressing can damage the molecular structure of the base. Fischer worked hard to perfect their unique process of Cold Base Bonding. By bonding the base to the rest of the pre-constructed ski without heat, the Speedmax skis feature a base that is able to maintain the homogeneity of the original molecular structures. As a result, the base is able to accept more wax and features unrivaled gliding properties. The glue that bonds the base is also temperature neutral, so no matter what the temperature is, Fischer claims that the ski will maintain its flex profile. The Austria-based company hopes that these new skis will take more than a couple of athletes to the podium at the 2014 Olympic Games next year in Sochi.

Swix
Our visit to the Swix booth left us with a couple “wow” moments as the new Triac pole is in a class of its own. The pole is 20% stiffer than the previous model, while maintaining the same great swing weight. The pole features a triangular cross section and is set for a pre-launch at the upcoming World Championships in Val di Fiemme, Italy before a launch to the public this fall. However, according to Product Manager Svein Pederson, a sample pair has already been out on the World Cup course after he let Petter Northug test a pair a month ago, and the Norwegian star refused to return them.

Swix has also come out with a brand new wax iron. If you thought the T71 iron Swix sold last year was thick, wait until you see the T70 – this is an extreme waxing iron. The 35mm plate can hold high stable temperatures that enable the wax tech to apply high purity fluoros without burning the base. At a $1,000 retail price, the iron should be used by those seeking waxing perfection, regardless of cost.

Swix has developed a great relationship with Gore-Tex for their glove line over the past two seasons and this year they integrated Gore-Tex into a new line of warm, windproof jackets.

Rossignol

The X-ium lineup has some big changes for the 2013/2014 season. Some changes in the camber profiles and pressure distribution on the glide zones are the major changes on the cold skis the S1 (skate) and C1 (classic). The big changes for the skate line come in the S3 where more tip splay and a softer profile will allow the tip to fly over slush, and give the skis a nice, buttery feel. They feature a translucent base with no carbon added. The base is a bit denser, and allows the factory to put in a more stable, deep structure that will hold up over time, and eliminate suction in slush. The classic world cup level line features five different skis. The C1 will run great on cold hardpack while the C2 is a bit softer and is a wider range traditional classic ski. The C2 R-Grip has a synthetic kick zone that has a hairy zone that isn’t very aggressive so hardwax can be overlayed when conditions permit. For warm classic skiing, Rossi offers a traditional warm C3 ski, and just like on the skate side, there’s an additional C3 version with a harder white base on the tip and tail, with a softer traditional black base in the kickzone to hold wax more effectively.

Alpina
Alpina’s latest development comes in the form of the new ESK skate boot. The heel is a bit lower in the KSK Pro than in the traditional ESK. This works in conjunction with the new Rottefella Xcelerator bindings, to provide more force through the front of the foot, in addition to providing a more natural stance. The boot is a bit stiffer than in the past to provide a nice snappy feel. An improved lacing system and a removable cuff also provide the opportunity for a custom-style fit and feel.

Madshus

Madshus’ new Super Nano boots, already seen on the feet of top biathletes Emil Hegle Svendsen and Ole Einar Bjorndalen, along with rising US star, Noah Hoffman, were another show stopper. The new Nanos are significantly lighter and stiffer than previous versions as Madshus utilized more carbon fiber while limiting the amount of extra plastic in the sole. We tried on the Super Nano in conjunction with their new Redline carbon skate ski, and it felt like there was nothing on our feet. The swing weight and light feel were unparalleled and Madshus says the advances in performance don’t compromise the new boot’s comfort or warmth. Built with a lower volume in the forefoot, the Super Nano feels a bit softer on the top of the foot, while providing great stability on the bottom – a great all-around bomber boot worth checking out.

Craft/Karhu
Craft has improved upon their underwear lineup for 2014 with their new High Function models. The new line has improved on the seams with better fit adjustments compared to previous models.

One of the most exciting developments in the cross-country ski industry is the return of Karhu to the North American market. While Karhu never left the race scene in Scandinavia, they are making their return to North America in 2013/2014 featuring the skate 1.0 which is a high performance racing ski. The cold ski comes with a soft and stiff version as does the warm ski. We are really excited to get on the skis and see how they feel.

Karhu boots are based on the Rottefella sole and binding system. Due to the excellent vertical flex of the boot’s sole structure, kick power is transferred efficiently to deliver the maximum power to the forefoot and toes.

Karhu has further developed the fit, materials and skiing comfort of both their classical and skating ski boots. Light cuffs and other technical solutions will satisfy the needs of a demanding skier. The warm inner sock and flexible lace cover material possess water repellent properties.

December 18, 2012 (Seattle, Washington) – Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Chad Willems as its new sales representative for Washington and Oregon.

Peter Hale, long-time NW rep and race services director, will continue representing the brand in ID, MT and AK, as well as the inland northwest to include the Methow Valley and the Spokane area, while Chad takes over Washington and Oregon.

“We will all benefit from Chad’s perspective and experience. He is highly versed, enthusiastic, and keenly active in the full spectrum of our sport including racing, family and backcountry skiing,” Hale said.

Chad Willems has an extensive background in the Nordic retail business and worked as a store manager, Nordic buyer and a very effective on-the-floor salesman at a shop that was a key Madshus dealer. In his free time, Chad enjoys competitive cycling and found Nordic skiing to be a great way to train for cycling. Chad currently resides in Bend, Oregon where he is a very active part of the Nordic skiing community.

“I am happy to have the opportunity to represent Madshus and an activity that I love,” Said Willems. “I’m enjoying reconnecting with folks in the retail and Nordic skiing community that I’ve gotten to know over the years, and meeting some new ones as well,” he said.

As the brand continues to grow, Madshus is expanding its international presence, with a strong focus on North America. Madshus sales staff can look forward to increased POP materials, technical information, new Madshus store signage for Nordic Departments, and more. Madshus is expanding their exposure with a wide variety of websites and social media, including their new Facebook page. “Like” Madshus now to keep up with latest news.

For more information on Madshus, please visit www.madshus.com. Northwest retailers interested in connecting with Chad Willems can email him at chad@cascadetrailsrep.com

September 25, 2012 (Montreal, QC) – TORRE, makers of advanced boot dryers, unveiled their new system for the safe, quiet and rapid drying of sports and commercial footwear including ski boots, skates, work boots and more. Attractively designed from durable aluminum, TORRE boot dryers feature concentrated cold-air drying that is energy efficient, more hygienic, and will not heat-damage footwear interiors.

“Last season there were over 60 million skier visits at more than 500 ski areas in North America,” said Vincent Couturier, co-founder of TORRE. “Any skier can identify with the discomfort and inconvenience of wet boots. We set out to innovate boot drying with a new cold-air approach that takes into consideration boot longevity, maintenance and hygiene. The TORRE boot dryer is the perfect ski accessory for ski chalets, resorts and lodges.”

TORRE’s futuristic design reduces noise and ensures an esthetically appealing addition to any commercial, residential or athletic facility. Its advantages include:

– Cold-air for a more efficient, anti-odor and hygienic drying environment.
– Boot-safe drying technique that helps boots last longer and maintains the integrity of footwear interiors. Molded ski boots and skates retain their shape.
– Sturdy aluminum construction that is built to last.
– Inverted drying for a faster drying cycle.
– Sleek design that can be easily installed in ski residences and other sports facilities.

For more information, visit www.torrebootdryer.com

November 15, 2011 – With the new World Cup season about to get underway, Justyna Kowalczyk (POL) has decided to start out with new equipment. Last year’s winner of the overall World Cup has already been successful with Fischer skis for a number of years and will now be placing her trust in boots from the Nordic number one as well.

The most successful ski and boot brand in the World Cup for two years running – a convincing record for the perfectionist from Poland. Plus the fact that the 28-year-old is perfectly happy with the RCS Carbonlite Classic boot, as she demonstrated in impressive style in the FIS races last weekend in Muonio (FIN). And, thanks to the WC Carbon Cuff, the RCS Carbonlite Skating is also ideal for her energetic skiing style.

The winner of the Tour de Ski 10l11 likewise took a new approach in her preparations. After five years of training alone she has taken Maciej Kreczmer (POL) on board as a team training partner at times. “It’s hard to always train alone and I want to improve,” says Justyna Kowalczyk. “I hope the training with Maciej will help me achieve this.” Preparations went smoothly with trips to New Zealand, Otepää (EST), Sierra Nevada (ESP) and Ramsau (AUT).

Armed with new equipment and excellent preparations, Justyna Kowalczyk is now looking forward to the new season with a personal highlight: the first World Cup race in her home nation which will be held in Szklarska Poreba in February.

March 11, 2011 – ONE WAY, one of the leading Nordic Sports brands from Finland, is launching a full range of cross country skis and cross country boots for 2012. ONE WAY is joining the Salomon SNS binding system. The Finnish Nordic Sports brand has probably been the fastest growing Nordic Sports brand in the last years with a wide product portfolio in cross country poles, Nordic sportswear, roller skis, Nordic Sports eyewear, technical Footwear and Nordic Walking products.

Many World Champions and medallists in cross country and biathlon are using ONE WAY products, like Martin Fourcade (FRA), Aino Kaisa Saarinen (FIN), and Tord Asle Gjerdalen (NOR), and several World Cup teams are exclusively equipped with OW textiles for their teams, like the French Nordic Team or Slovenia.

From 2012, ONE WAY will offer a full product range in cross country skies and cross country boots. The product range includes high performance racing skies for World Cup and elite ski marathon skiers.

In addition, ONE WAY will offer new ski and boot concepts for young and modern cross country enthusiasts. The cross country sport has developed in the last 2 years very positively towards a younger image.

The new line allows the market and retailers to meet the new consumer demand for new and fresh concepts for skis and boots.

Finland has a strong history in building cross country skis. ONE WAY will follow the tradition, building a new Scandinavian cross country ski brand for the modern consumer in the popular sport of cross country.

ONE WAY has signed a partnership with SALOMON using the SNS binding systems for all their products. The Salomon SNS system is in many countries one of the most popular and technically advanced connection between ski and boot.

Both companies are sharing a partnership and interest in developing the image of cross country sports for young and modern consumers, but as well building a cooperation in new technologies.

ONE WAY Sport OY Chairman of the Board Lasse Korppi: “Adding the cross country skies and boots, ONE WAY will be the most complete and exciting product offer in Nordic Sports world wide, textiles-footwear-eyewear-poles-roller ski- Nordic walking- accesories.”