June 27, 2013 – The television coverage report from the 2012/13 season provided by data provider Repucom summarises the detailed viewing figures from the FIS World Cup series. It features highlights such as the overall total broadcasting time estimated at 6’593 hours across the annually measured countries with the total cumulated TV audience for the seven FIS World Cup series in the Olympic disciplines at approximately 7’927 million television viewers.

In terms of both broadcasting time and audience, the Audi FIS Ski World Cup accounted for the highest volume with 3’221 hours and a total audience of 2’591 million. As a consequence of a season including the FIS Alpine World Ski Championships in Schladming fewer World Cup events have taken place compared to the 2011/2012 season and therefore there is a small decrease of broadcasting time and cumulated audience. Compared to the 2010/2011 season which also included FIS Alpine World Ski Championships in Garmisch-Partenkirchen (GER), media impact remained stable, despite less cumulated audience, but compensated by more broadcasting time. In Alpine Skiing, five countries (AUT, GER, ITA, SWE, SUI) and the Pan-European coverage by Eurosport generate more than 81% of the media impact (a combination of broadcasting time and audience), as in the previous season.

The respective figures for the men’s FIS Ski Jumping World Cup presented by Viessmann are 1’090 hours of broadcasting time and 2’315 million audience and for the FIS Cross-Country World Cup presented by Viessmann, 1’135 of broadcasting time and 1’865 audience. Compared to the World Championship season in 2010/11, in particular the broadcasting figures for Cross-Country Skiing, have seen a large rise of close to 25%.

Overall, Ski Jumping remains the discipline with the highest media impact of all FIS disciplines with close to 40% of broadcasting time generated by live coverage.This figure will be further optimised by the introduction of fixed starting times for the competitions during the next World Cup season. Meanwhile, the ladies’ FIS Ski Jumping World Cup saw a substantial 30% increase in media impact in only its second season.

Moreover, it should be noted that seasonal highlights like the Tour de Ski in Cross-Country Skiing and the Four-Hills-Tournament in Ski Jumping each generate one third of the total media impact in these disciplines showing the attractiveness of these formats.

FIS Alpine and Nordic World Ski Championships

Based on the viewing figures published by the European Broadcasting Union, the TV and marketing rights holder of the FIS World Ski Championships in the Alpine and Nordic events 2013, they were seen by almost 1.1 billion people worldwide. While some 632 million cumulative viewers watched the 855 hours of coverage (live, delayed, news or highlights) from the FIS Alpine World Ski Championships 2013 in Schladming (AUT), the total coverage of more than 714 hours from the Nordic events in Val di Fiemme (ITA) was enjoyed by more than 444 million global TV viewers.

May 08, 2013 – Today, CBC/Radio-Canada, the official rights holder broadcaster of the Sochi 2014 Olympic Winter Games, and TVA Sports announce that an agreement has been reached to provide TVA Sports access to broadcast portions of CBC/Radio-Canada-produced Olympic programming during Sochi 2014 in French.

“In acquiring the broadcast rights to the Sochi Olympics, one of CBC/Radio-Canada’s primary objectives was to connect as many Canadians as possible with this unparalleled sporting event.” said CBC/Radio-Canada executive vice-president Louis Lalande. “Our agreement with TVA Sports represents a major milestone in helping us achieve that objective.”

“We’re very proud that the TVA Sports network was chosen to be one of CBC/Radio-Canada’s Official Cable Broadcasters and actively involved in presenting the largest sporting event on the planet. TVA Sports will be giving viewers the opportunity to get an up-close look at this major international competition and follow how Canada’s and Quebec’s athletes fare in their Olympic disciplines,” adds TVA Group’s president and CEO Pierre Dion.

“We’re pleased to have extended our relationship with TVA Sports as they become an Official Cable Broadcaster for Sochi 2014,” said Jeffrey Orridge, Head of Sports Properties and General Manager, Olympics at CBC/Radio-Canada. “This agreement provides an even greater opportunity for Canadians to enjoy every minute of the Olympic experience in either official language.”

Details about content to be aired by all channels will be available in the coming months.

CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms — including TV, radio, online and mobile — Canadians can connect with the biggest stories and the latest content whenever and wherever they want it. Through world-class storytelling and the best performance coverage available, CBC/Radio-Canada will introduce viewers to Canadian athletes poised to take on the world in 2014. Canadians can engage with CBC leading up to and throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at Radio-Canada.ca/olympiques and on Twitter at @RC_Sports #RColympiques and on Facebook at facebook.com/radiocanada.sports.