March 20, 2013 (Coon Valley, WI) – As the sublimation market booms, Mt. Borah has been discovering new ways to advance their custom team apparel offering. Neon, a color known for its pizazz in style and value in visibility, is a growing request for every sport sector Mt. Borah serves. There are now a variety of full-neon colors available in addition to the thousands of standard colors Mt. Borah’s digital dye sublimation printing is able to generate.

“Things just got a whole lot brighter around here,” said Ben Wizner, Mt. Borah’s Marketing Director. “Neon brings a new dimension to what’s possible with a custom team design. From enhanced visibility, to complete individuality, this is the new fun-factor for any team, club or company,” added Wizner. Neon colors will run an additional $10 – $15 per piece, but for many, the extra investment is worth it.

Get a quote today for a neon infused design by contacting the Mt. Borah Customer Service Team at info@mtborah.com, calling 1-800-354-2825, or visiting the website at www.mtborah.com.

July 25, 2012 (Coon Valley, WI) – Coming off a very busy 2011/12 winter season, Mt. Borah Nordic has put the finishing touches on their upcoming season preparations by inking partnership agreements with some of the top Nordic programs in the US and Canada. In addition to working with Maine Winter Sports Center, Rocky Mountain Racers, Far West Nordic and Vail Ski and Snowboard Academy, Mt. Borah has also partnered with the University of Colorado (Nordic / Alpine) and Northern Michigan University. These programs will compete and showcase the latest Mt. Borah Pro XC apparel.

Besides working with some of the top-tier programs in North America, Mt. Borah has been busy making modifications to its existing XC product line. “We have really focused on improving our patterns and utilizing some exciting new fabrics for the 2012/13 line. The fit, form and function of nearly all the XC products has been greatly enhanced, especially compared to the 2011/12 line, all while keeping price points as competitive as ever,” said Chris Jackson, company owner.

Further news includes the recent development of a high-end XC apparel line dubbed OTW or Out to Win. The OTW line is expected to release as early as this November. “We couldn’t be more excited about the upcoming season,” said John Dyste, Mt. Borah’s Winter Sports Sales Manager. “Mt Borah appreciates just how competitive the custom team market is, which is why we continually work on improving both our products and our production facility. Our customers realize how important it is to work with a company which produces all of its apparel in-house, achieves the colors and graphics right the first time, and offers 100 percent on-time delivery,” added Dyste. To learn more about Mt. Borah, or to view their entire line of custom XC ski apparel, please visit www.mtborah.com or call 800-354-2825, M-F, 9-5 CST.