May 11, 2012 (San Antonio, TX) – Earlier today, SnowSports Industries America (SIA) announced to their Board of Directors the 2013 SIA Snow Show (Jan 31-Feb 3, 2013) had officially reached “sold-out” status for exhibitor booth space at the Colorado Convention Center. The announcement came during SIA’s annual spring Board of Directors meeting, being held this week in-conjunction with the NSAA (National Ski Areas Association) National Convention & Trade Show in San Antonio, Texas. Although Snow Show exhibitor booth space is currently sold-out, SIA will maintain a waiting list for interested companies.

SIA’s Board of Directors also voted to not increase booth space fees for the 2013 SIA Snow Show, which represents seven years of booth fees remaining the same.

“After this season’s less than stellar snowfall, it’s encouraging to see our industry continue to stay positive and look to the future. Selling out booth space this far in advance certainly speaks to the relevance of the Snow Show and its importance to the entire snow sports community,” commented SIA’s Chair, Tim Petrick.

The 2013 SIA Snow Show is scheduled for January 31-February 3, 2013 at the Colorado Convention Center in Denver and expects to draw thousands of attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. SIA’s On-Snow Demo/Ski-Ride Fest will follow the Snow Show at Winter Park Resort and Devil’s Thumb Ranch from February 4-5, 2013.

“The great thing about the SIA Snow Show is that you get to see entire lines as well as browse for things that may fill gaps. Comparing sales statistics and products regionally is great, but it’s even better to hear what people on the other side of the Mississippi are saying. I feel by going to Denver you get a true sense of the over-all industry vibe,” commented Breg Culver, owner of Sliders Snowboard Shop based in Colden, NY.

The SIA Snow Show consistently provides the most authentic and relevant show experience for the snow sports industry. In fact, 94% of exhibitors and 96% of retailers surveyed this year met their objectives at the SIA Show. The SIA Show floor presented 96% of the supplier snow sports market share with 80.7% of the industry’s retail buying power (a 3% increase over 2011) in attendance to see the latest in snow. The 2012 Show included 334,640 net square feet, 470 exhibitors, 927 brands as well as over 1,000 television, radio, newspaper and online journalists covering the new products, events, appearances, concerts and parties that happen only during the SIA Snow Show.

“The SIA Snow Show is a resounding success for our company; it’s the perfect blend of business, fun, and snowboarding. The positive vibe that emanated from this year’s Show has come around full circle with SIA selling out this early,” added Dan Sullivan, Director of Sales, Rome Snowboards.

“The Snow Show is really the only place where all the companies bring together their infrastructure for the industry to meet and discuss pending issues, future ideas, problems, solutions, etc,” said Andrew Shaw, rep for Marker Volkl USA, Baffin Polar Proven, Bern Unlimited, Seirus Innovations, Superfeet, and Under Armour.

During the two-days of the On-Snow Demo/Ski-Ride Fest, snow sports retailers and media test out gear and accessories previewed at the Show including ski, snowboard, Nordic, AT, and backcountry products while other attendees get time on the slopes/trails and hang with industry friends. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

For updates on events, seminars and general information regarding next year’s Snow Show and On-Snow Demo, please visit siasnowshow.com. And for 24/7 updates on fashion, industry news and SIA year-round member programs, visit the SIA Social Dashboard and stay connected with SIA’s Facebook page, Twitter feeds (#SIA13), photos and videos.

February 21, 2012 (Cable, WI) – There has been a worldwide surge in classic racing the last two years.  Major marathons, such as the American Birkebeiner, used to focus on skating with classic receiving a secondary status.  That status is undergoing a major change at Marathons throughout the world.  Skiers are discovering the joy of classic and Marathons with both techniques are witnessing parity in numbers.  The end result of this growth is that manufacturers are putting extensive R & D into classic gear at an unprecedented level.  Arrive at the Telemark Lodge in Cable, Wisconsin this Friday, February 24, and you will have the opportunity to test some major innovations in classic gear.

The most innovative classic product you will get to test is Atomic’s new Worldcup Classic SDS. With the help of the Aukland brothers from Norway and Denise Herrmann of Germany, Atomic’s new classic ski has taken Gold, Silver and Bronze at the primary Marathons this year such as the Konig Ludwig in Germany and the Marcialonga in Italy.  The new technology has a highly elastic ABS insert in the kick zone combined with high rebound graphite laminates. The low-camber kick zone rides well above the snow during glide, but it takes only a little pressure and the kick zone easily comes down for fantastic grip.  Try it on some of Telemark’s famous World Cup trails and you will be taken aback by how fast the ski glides while still providing grip for unequaled climbing.

Atomic has also been highly innovative with its new Worldcup Classic boot.  Nordic race boots may not have the hard outer shell of an alpine boot, but they still have an actual outer shell and inner liner.  Atomic’s new WC Classic boot is unique in that the lacing connects to the outer shell for excellent closure around the foot.

Worldloppet and World Cup athletes have been extremely pleased with the new lacing system.  They have instantly switched to the new boots even when they have received them just days before a major race.  Atomic likes to point out that their boots have won more Olympic and World Championship medals for the US Ski Team than all other brands combined.

September 28, 2011 (West Yellowstone, Montana) – Everyone is invited to West Yellowstone, Montana Nov. 22-26 for the Yellowstone Ski Festival, a week-long celebration of cross-country skiing. Each year thousands of skiers, from Olympic athletes to first timers, descend on this small mountain town to make their first tracks of the season over the Thanksgiving holiday on perfectly groomed corduroy.

The Yellowstone Ski Festival offers a diverse schedule of events, with one to five day Nordic ski clinics offered throughout the week. Classic and skate specific options, as well as multi-day combination clinics, provide an opportunity for all skiers to kick-start their season on the Rendezvous Ski Trails. West Yellowstone will also host the USSA SuperTour opener, beginning with the “Sprint Showdown,” on Wednesday, Nov. 23. The 10/15 kilometer freestyle race and 5/10 kilometer classic race will happen on Friday and Saturday. A “Try Biathlon Day” will be held on Nov.22, and Biathlon Sprint on Nov. 23.

Skiers will have the chance to test skis, boots, bindings, poles and wax at the On Snow Gear Demo. New this year, the “Passport Program” will enter skiers who demo gear from all participating companies and attended one evening wax clinic into a drawing for a $750 gift certificate to their choice of local ski shops Freeheel & Wheel, Bud Lilly’s, or Altius Handcrafted Firearms. Second and third prizes will also be awarded. The festivities continue after dark at the Indoor Expo, where skiers may visit with company representatives, fine tune ski prep techniques at wax clinics, and enjoy a variety of lectures, presentations and films. The expo will be held at the Yellowstone Ski Festival’s headquarters, the Holiday Inn.

Bring the whole family; there are plenty of options for kids. The Grizzly and Wolf Discovery Center has scheduled daily activities and family-friendly evening presentations include the Backcountry Film Festival, a Birds of Prey exhibit featuring live raptors, a hands-on lecture from the National Park Service, and a good, old-fashioned s’more party. Let the Yellowstone Ski Festival become a new Thanksgiving tradition.

Think snow and make plans now to attend the 2011 Yellowstone Ski Festival. For more information, clinic registration, or to find out about early trail pass discounts, visit www.yellowstoneskifestival.com.