November 29, 2012 (New Gloucester, ME) – Signing on as an official supplier of the New England Nordic Ski Association (NENSA), Concept2 will continue their long-standing support of NENSA and the key Eastern Cup, Marathon, and Zak Cup race series. Concept2 will also support NENSA’s 2013 TD Bank Eastern High School Championships and Bill Koch League Festival. As part of the sponsorship, Concept2 offers NENSA members special pricing on their SkiErg products, and continues as a resource for NENSA’s coaches education program.

“Concept2 is known for their innovative approach to product development and their SkiErg products have become important tools for coaches and programs implementing accurate and measurable specific strength training and testing,” said NENSA Executive Director, Zach Stegeman. “Concept2’s commitment to innovation is matched by their dedication to supporting programs for the good of their sports, and NENSA is proud to partner with Concept2 and their SkiErg brand for another season.”

“Concept2 Is excited to be supporting NENSA in bringing the sport of Nordic skiing to New Englanders of all ages and abilities,” said Concept2 co-owner Judy Geer. “Numerous C2 parents and children have participated in NENSA programs, from Bill Koch League to Eastern Cup racing to Junior Nationals. Though rowing is still our favorite summer sport, Nordic skiing is our favorite winter sport!”