May 11, 2012 (San Antonio, TX) – Earlier today, SnowSports Industries America (SIA) announced to their Board of Directors the 2013 SIA Snow Show (Jan 31-Feb 3, 2013) had officially reached “sold-out” status for exhibitor booth space at the Colorado Convention Center. The announcement came during SIA’s annual spring Board of Directors meeting, being held this week in-conjunction with the NSAA (National Ski Areas Association) National Convention & Trade Show in San Antonio, Texas. Although Snow Show exhibitor booth space is currently sold-out, SIA will maintain a waiting list for interested companies.

SIA’s Board of Directors also voted to not increase booth space fees for the 2013 SIA Snow Show, which represents seven years of booth fees remaining the same.

“After this season’s less than stellar snowfall, it’s encouraging to see our industry continue to stay positive and look to the future. Selling out booth space this far in advance certainly speaks to the relevance of the Snow Show and its importance to the entire snow sports community,” commented SIA’s Chair, Tim Petrick.

The 2013 SIA Snow Show is scheduled for January 31-February 3, 2013 at the Colorado Convention Center in Denver and expects to draw thousands of attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. SIA’s On-Snow Demo/Ski-Ride Fest will follow the Snow Show at Winter Park Resort and Devil’s Thumb Ranch from February 4-5, 2013.

“The great thing about the SIA Snow Show is that you get to see entire lines as well as browse for things that may fill gaps. Comparing sales statistics and products regionally is great, but it’s even better to hear what people on the other side of the Mississippi are saying. I feel by going to Denver you get a true sense of the over-all industry vibe,” commented Breg Culver, owner of Sliders Snowboard Shop based in Colden, NY.

The SIA Snow Show consistently provides the most authentic and relevant show experience for the snow sports industry. In fact, 94% of exhibitors and 96% of retailers surveyed this year met their objectives at the SIA Show. The SIA Show floor presented 96% of the supplier snow sports market share with 80.7% of the industry’s retail buying power (a 3% increase over 2011) in attendance to see the latest in snow. The 2012 Show included 334,640 net square feet, 470 exhibitors, 927 brands as well as over 1,000 television, radio, newspaper and online journalists covering the new products, events, appearances, concerts and parties that happen only during the SIA Snow Show.

“The SIA Snow Show is a resounding success for our company; it’s the perfect blend of business, fun, and snowboarding. The positive vibe that emanated from this year’s Show has come around full circle with SIA selling out this early,” added Dan Sullivan, Director of Sales, Rome Snowboards.

“The Snow Show is really the only place where all the companies bring together their infrastructure for the industry to meet and discuss pending issues, future ideas, problems, solutions, etc,” said Andrew Shaw, rep for Marker Volkl USA, Baffin Polar Proven, Bern Unlimited, Seirus Innovations, Superfeet, and Under Armour.

During the two-days of the On-Snow Demo/Ski-Ride Fest, snow sports retailers and media test out gear and accessories previewed at the Show including ski, snowboard, Nordic, AT, and backcountry products while other attendees get time on the slopes/trails and hang with industry friends. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).

For updates on events, seminars and general information regarding next year’s Snow Show and On-Snow Demo, please visit siasnowshow.com. And for 24/7 updates on fashion, industry news and SIA year-round member programs, visit the SIA Social Dashboard and stay connected with SIA’s Facebook page, Twitter feeds (#SIA13), photos and videos.

March 18, 2011 (Mclean, VA) – The Board of Directors for SnowSports Industries America (SIA) today announced a shift in SIA Snow Show dates to an earlier mid-January time slot beginning in 2013. The Snow Show will begin on Saturday, January 12th and run through Tuesday, January 15th at the Colorado Convention Center in Denver, Colorado. The On-Snow Demo will follow the Show at Winter Park Resort and Devil’s Thumb Ranch on January 16th and 17th.

In 2014, the SIA Snow Show will follow the same mid-January pattern and begin on Saturday January 11th through Tuesday, January 14th followed by the On-Snow Demo on January 15th and 16th. This mid-January/Saturday start will be used for all future Snow Show dates. SIA will be working closely with buying groups, regional rep associations and retailer associations to make this transition as smooth as possible.

The Board’s decision came after analysis of the industry’s current buy/sell cycle, changing production lead times, as well as date conflicts with major holidays and trade events including an overlap with ISPO beginning in 2012. Given all of the factors and constituencies SIA’s Board had to consider, the goal was to provide Show dates that would benefit the majority of the industry.

“In 2002, the SIA Snow Show was moved from March to January with the goal of creating a national show to kick off the buy/sell cycle where retailers could truly ‘See it, Try it, Buy It’. With the increase in private line previews, regional and national trade shows, the Board of Directors felt the Show needed to adjust to changes in the marketplace,” commented David Ingemie, SIA’s president.

Beyond making the SIA Snow Show the national trade event, the Board is optimistic the earlier Show dates will also:
– Recognize the globalization of product manufacturing, which requires earlier production and delivery times ensuring on-time delivery to retailers and ultimately consumers
– Avoid schedule conflicts with international, national and regional shows
– Ensure the success of members with U.S. headquarters attending both SIA and ISPO shows — both essential to the growth of their business
– For 2012, the SIA Snow Show dates will continue with the Show’s previous end-of-January timing on January 26-29 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo at Winter Park and Devil’s Thumb Ranch on January 30-31.

www.siasnowshow.com

January 06, 2011 – Winter Trails takes place this Saturday, January 8, 2011 at over 80 locations nationwide. Winter Trails offers children and adults, new to snow sports, a chance to try snowshoeing and/or cross country skiing FREE at venues throughout North America. There is no charge for the use of equipment or trails. Most locations offer snowshoeing AND cross country skiing. Some locations only offer snowshoeing. Current alpine skiers and/or snowboarders are also encouraged to try an alternative snow sport.

Winter Trails locations, hours and offerings are posted at www.wintertrails.org as they are announced. Venues include alpine resorts, Nordic centers, state parks, National Park Service and U.S. Forest Service land. Details accompany each event’s listing on the Winter Trails website. Registration is also available on-site at each location.

There is no charge for equipment or trail fees. While most events take place on the “official date,” some are held on alternative dates. One of the largest – at Estes Park, Colorado – is being held on January 15, 2011 and is part of the Estes Park Winter Festival.

Snowshoeing and cross country skiing are winter outdoor activities that can be enjoyed by individuals, groups of friends and family members,” said Reese Brown, a Winter Trails organizer. “They are affordable, easy to learn and provide moderate to vigorous exercise, depending on an individual’s effort. With obesity rates in the U.S. at an all time high, Winter Trails can introduce active and not so active children and adults to sports that provide winter outdoor recreation.”

SnowSports Industries America (SIA), a national, non-profit trade association for snow sports suppliers, manages Winter Trails. Winter Trails sponsors and media partners included: Atlas, Backpacker Magazine, Crescent Moon Snowshoes, Cross Country Skier Magazine, MSR, Rossignol, SkiTrax, Snowshoe Magazine, Tubbs, Whitewoods, XCSkiresorts.com.