May 13, 2011 (Ottawa, ON) – In 2010, the Canadian Centre for Ethics in Sport underwent a strategic planning process to uncover and craft the story of its vision and mission. Once that story was articulated verbally, it was necessary to bring it to life visually, with the creation of a new brand identity for the organization.

The logo at the centre of this new brand identity celebrates the multitude of voices that come together around sport, capturing the energy of open dialogue and spirited debate. The use of different colours and type sizes reflects the multicultural landscape of Canada and the rich diversity of athletes that play and compete within it. Still, despite their differences, these various graphic elements fit harmoniously together to form the logo as a whole, conveying the convergence of opinions and ideas that results from honest discourse.

CCES Logo
Finally, the use of the organization’s full name – instead of the CCES acronym – conveys the leadership and authority that people expect from the Canadian Centre for Ethics in Sport, as it looks to continually elevate the conscience of Canadian sport.

The Canadian Centre for Ethics in Sport is an independent, national, not-for profit organization. We recognize that true sport can make a great difference for individuals, communities and our country. We are committed to working collaboratively to activate a values based and principle-driven sport system; protecting the integrity of sport from the negative forces of doping and other unethical threats; and advocating for sport that is fair, safe and open to everyone.