October 01, 2015 (Seattle, WA) – Madshus, one of the world’s leading performance Nordic ski companies, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots.

The deal is effective October 1st, 2015 and will see Sargent race on Madshus equipment for the upcoming World Cup season. “I tested Madshus skis and boots for the first time this summer and was immediately blown away! The skis were fast and very responsive underfoot, and the control of the Super Nano boot is impressive! I am very excited to join the Madshus team and am looking forward to an awesome winter,” stated Sargent.

Since being named to the US Ski Team in 2011, Sargent, a sprint specialist, has amassed over 75 World Cup starts, posted numerous top-10 finishes, and achieved a career best 5th place finish in the Classic Sprint event in Ruka, Finland in 2014.

“We’re thrilled to be welcoming Ida to the Madshus family. She’s proven herself a standout athlete on the US Ski Team with an impressive list of results, and we’re confident she’s poised for great future success on the international stage. Her personality and work ethic are a great fit for our brand,” stated Chris McCullough, Madshus USA Brand Director.

Hailing from Orleans, Vermont and a graduate of Darmouth College, Sargent joins Madshus’ elite roster of World Cup athletes, including fellow US Ski Team members: Noah Hoffman, Caitlin Gregg, and Bryan Fletcher.

To learn more about Madshus and its team of athletes, please visit www.madshus.com.