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Adidas Sponsors Biathlon

by Sam Laskaris

American biathlon teams will now be outfitted with Adidas apparel, as the company signed a four-year sponsorship agreement with the U.S. Biathlon Association. Adidas will provide training and competition apparel, eyewear, accessories, shoes, and ski boots to those on junior and senior national clubs and world championship teams. Adidas has also supplied gear to various national federations and Olympic teams, including the German, Swedish, and Russian biathlon squads.





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