October 28, 2010 (Lebanon, NH) – Alpina Sports, Corp. (ASC), a leading importer and distributor of ski equipment throughout North America, today announced that it has been awarded exclusive, United States distribution rights for Elan skis.

Founded in 1945, Elan is one of the top ski and snowboard manufacturers in world, known for its modern designs, excellent characteristics and top performance. Alpina will take over US distribution of the Elan line of downhill skis starting January 2011. Current distributor, Dalbello Sports, will shift its focus to exploring opportunities in the active, outdoor footwear market in addition to its core business as a leading manufacturer and distributor of Alpine boots.

“For over 20 years, Alpina has enjoyed a fruitful working relationship with Elan in many other countries around the world, so we’re very excited to extend this partnership to the US,” comments Steve Kvinlaug, President of Alpina Sports.

In recent years, Elan has experienced steady gains in popularity due much in part to its WaveFlex technology. Now a part of nearly every ski Elan offers, WaveFlex has won critical acclaim around the world, garnering more awards than any other ski technology in the world including both the Red Dot and Plus X awards in 2010.

“Elan is already experiencing over 20% growth over last year’s preseason sales, making it clear that we need a distribution platform that can handle, and added to, a growing sales pipeline,” adds Elan Executive Sales and Marketing Director, Leon Korosec. “Knowing the reputation and capabilities of Alpina Sports we are confident that they possess the infrastructure to support further growth of the Elan brand in the US.”

“Alpina’s strength in the US market combined with Elan’s superior brand reputation is a winning combination,” continues Kvinlaug. “With new technology innovations on the horizon, this is sure to be an exciting time for Elan, Alpina and for the ski industry and ski enthusiasts everywhere.”

Alpina will continue to use the current Elan US sales team for continuity and a seamless transition for the brand and retailers. The Alpina sales force will continue to focus on their existing line of products.

www.alpinasports.com