October 24, 2011 – The Bliz Active brand is continuing its rapid expansion and taking market shares in Sweden, in Scandinavia and in other countries. Since its inception in 2007, Bliz Active has been actively involved with the various ski associations, and has sponsored several members of the Norwegian and Swedish national cross-country skiing teams.

“The partnership with Norwegian skier Marit Bjørgen, as well as the national teams in general, is helping to establish Bliz Active at a deeper level and confirms our position as one of the absolute top brands in sports eyewear for cross-country skiers,” said Andreas Persson, Marketing Manager at Future Trading AB.

Marit Bjørgen, probably the best female crosscountry skier the world has ever seen, has decided to continue using Bliz Active as her sports eyewear supplier. Since the first contract was signed in 2008, she has been extremely pleased with the products and service provided by Future Trading, the company behind the Bliz Active brand.

Future believes firmly in the partnership with Marit Bjørgen, and is prepared to invest heavily in it. The sponsorship of Marit lends enormous credibility to the brand, and this will prove extremely valuable for the brand’s future expansion and sales.

Future’s objective is to move BLIZ forward by adding more technical and functional products for outdoor activities. At the same time, it is important that BLIZ maintains a price level which makes the brand accessible to a broad target group, which buys and uses our products”, says Jan Jonsson, CEO of Future.

The 3-year partnership and contract will cover competitions such as the World Championships in Val de Fiemme in 2013 and the 2014 Olympic Games in Sochi.