September 21, 2008 (Boulder, Colorado) – Boulder Nordic Sport has launched a new informational in-house magazine created by owner Nathan Shultz. This is a project that he and I (Zach Caldwell) discussed back in the spring as a tool for marketing the services that we provide. The marketing model in this case was to provide really good information on a range of services from ski selection and grinding to boot fitting and coaching services. The original idea was that I would provide a whole bunch of content, but most of the load fell on Nathan – as usual.

This is not a catalogue per se – you will not find product descriptions, prices and ordering instructions in here. Don’t get me wrong – we want you to buy stuff, but the website is the best way to do that. Instead you’ll find technical information on everything we do. This sucker is dense – it’ll live on your coffee table (or the back of the toilet) for a couple of months before you really finish with it. It is a marketing tool, so help us out and sign up for the mailing list. We want to help foster your addiction to the best of Nordic equipment and services.

To sign-up for the mailing list please visit www.bouldernordicsport.com.