June 16, 2014 (Espoo, Finland) – Finland’s Exel ski poles are making a comeback into the cross-country ski pole market introducing their new X-Curve technology claimed to deliver 17% more propulsion power.

The company has teamed up with legendary Norwegian biathlete Ole Einar Björndalen who recently announced that he’s continuing his career until the 2016 Biathlon World Championships. Meanwhile Finland’s Iivo Niskanen and Sami Jauhojaervi  claimed their nation’s first gold medal in cross-country skiing at Sochi 2014 using Exel poles. It was also Finland’s first Olympic gold medal since 2002.

Also part of the company’s 2014-15 line up is Exel’s new lightweight 100% HMC Carbon Ultra Pole at only 53g/m along with old favourites like the Spectra and Formula ski poles.

Located in Espoo, Finland Exel first introduced xc ski poles in 1973 and has re-branded itself as E-Sports Group Oy. For information in Canada contact Canadian Wintersports Inc. at canadianwintersports.com; for the USA contact DNA Imports at dnaimports.com or visit www.exelsports.com.