June 08, 2010 (Coon Valley, WI) – Mt. Borah Custom Nordic, based out of Coon Valley, Wisconsin is making some changes to its existing custom Nordic apparel business. Effective June 1st, 2010 Mt. Borah Custom will no longer be marketed as Podiumwear by Mt. Borah and will simply be sold under the brand name Mt. Borah Custom. The company has produced the Podiumwear by Mt. Borah Custom product line over the past seven years.

New for 2010/2011, Mt. Borah Custom will be offering a 10% preseason discount on all orders, new or reorders, booked on or before December 1st, 2010. They have also shortened the turn-around time on all custom orders from 7 weeks down to 5 weeks. In addition to the 10% discount and shorter turn-around times, the company has made several product improvements to its existing line. “We are really looking forward to the 2010/2011 Nordic season, we have experienced tremendous growth in the Nordic arena and plan to offer the best products and services available, we make it very easy for a team or club to get custom gear for a competitive price”, said Chris Jackson company owner.

Look for a new company website on or around July 15th which will allow customers to design their own uniforms online, upload logos and add names. All Mt. Borah Custom Nordic apparel is made in their Wisconsin, USA factory. In addition to its Nordic line, the company offers custom Cycling, Triathlon, Running, and Alpine ski apparel.

For more information, please contact Chris Jackson at 608-452-2138 or chrisj@mtborahllc.com or visit www.mtborahcustom.com.