December 4, 2007 – (Vancouver, BC) – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) opens today the virtual doors for its new Olympic Store at www.vancouver2010.com, with over a dozen items available for purchase, including popular items featuring Miga, Sumi and Quatchi, the newly-introduced Vancouver 2010 mascots. VANOC also announced today the addition of two new licensees to its official licensing program: Northern Gifts Specialties Inc., which will supply plush Games mascots and plush Games key chains, and Elastic Path, the Vancouver 2010 Online Store provider.

“Merchandise is popular way for people to connect with the Games” said Caley Denton, VANOC vice president of ticketing and consumer marketing. “People love the convenience of shopping online. The Olympic Store at vancouver2010.com will make it easy for people to own a piece of the Games.”

“Customers to vancouver2010.com can be assured of an easy, convenient online shopping experience and a growing line of quality products that will feature the elements – namely the emblems and mascots – that are quickly becoming iconic to the Games,” said Dennis Kim, VANOC director of licensing and merchandising.

The Olympic Store offers a wide range of Vancouver 2010-inspired merchandise, from caps to pens, t-shirts, mugs and mascot plush. Accessible day and night, year-round, The Olympic Store will regularly offer special promotions and, on occasion, special offers accessible exclusively to subscribers to the Tickets and Merchandise list at vancouver2010.com.