February 16, 2011 (Helsinki, Finland) – The time has come to present the latest generation of carbon technology during the upcoming 2011 Nordic World Championships in Oslo, Norway and the Biathlon World Championships in Khanty-Mansiysk, Russia. Check out the new One Way Diamond Storm Premio 10 pole featuring superb lightness and stiffness – the hottest ski pole on the market.

The One Way Diamond Storm Premio 10
–          Unbelievable 18% better in stiffness
–          Incredible 20% better in strength and durability
–          Unchanged in weight and swing ( 58g/m!)
–          Hotter than ever !

For an exclusive preview click HERE.

About One Way Sport OY
One Way Sport OY is a leading Finnish Nordic Sports brand with headquarters in Helsinki. The products offered include high quality carbon cross-country ski and Nordic walking poles, Nordic sports textiles, footwear, roller skis, sport glasses and accessories. One Way is a leading product supplier to the cross-country World Cup. Their products are available in more than 28 countries world wide – www.onewaysport.com