May 07, 2012 – The Finnish Nordic Sport brand ONE WAY signed a contract today with the Finnish athlete and World Cup ski Sami Jauhojärvi for cross-country ski equipment. Sami will compete this coming season with the new cross-country skis and equipment from the Finnish Nordic company ONE WAY Sport OY.

Currently Jauhojärvi, along with Matti Heikkinen, is one of the most successful cross-country racers on the Finnish cross-country World Cup team.

ONE WAY Sport has developed a new product range for cross-country skis with a new benchmark in World Cup racing skis. ONE WAY´s cross-country ski, developed in Finland, are produced in cooperation with Salomon.

Sami Jauhojärvi: ”I made a decision for ONE WAY because it is the most active and innovative brand in developing our cross-country sports. As a main sponsor of the Finnish Junior championships “Hopeasompa” ONE WAY has a strong vision in developing and marketing for cross-country skiing. I believe in the best quality of the product and the strong team behind ONE WAY skis.  It will be an exciting and successful time for me and the Nordic world.”

Yann Vallet, Head of OW Skis: “Sami is for us a fantastic partner for our promotion of cross-country skis and boots. He is not only a very successful athlete; he represents the new generation in cross-country skiing with strong focus in personal targets, passion for Nordic skiing and an idol for the next upcoming Finnish stars in cross-country.

For all skis and boots ONE WAY Sport and Sami Jauhojärvi are using SALOMON’s SNS binding system.

The new ONE WAY PREMIO 10 World CUP classic and skating skis will be available in leading cross-country ski stores beginning this year.

For more information visit HERE.