November 12, 2012 (New Gloucester, ME) – In continuing their partnership with the New England Nordic Ski Association (NENSA), Rossignol will specifically support the NENSA Skis for Kids program as an official supplier of NENSA. Skis for Kids is an equipment leasing program that increases access to ski equipment for families with kids who are NENSA Bill Koch League members. Rossignol has proudly supported NENSA and the Skis for Kids program for several seasons.

“NENSA’s Skis for Kids program plays a vital role to the growth of Nordic skiing in the East,” said Ryan Green, Rossignol Nordic Division Manager. “By providing easier access to junior equipment, NENSA is able to increase interest and participation in Nordic skiing while promoting a healthy family activity that all age groups can enjoy.”

“As demonstrated by their product line, offering top-notch gear to elite competitors and solid equipment for beginners, Rossignol is dedicated to every level of the sport,” said NENSA Executive Director, Zach Stegeman. “We appreciate that Rossignol has stepped up to target their support of NENSA to a program focused on growing the sport at the grassroots level.”

About Rossignol:
Born in the French Alps in 1907, Rossignol has been building innovative winter equipment for more than 100 years. Throughout its storied history, Rossignol has brought more technical innovation to skiing than anyone else in the sport. Today, the best products include more than just great technology. We build award-winning products in every category by combining manufacturing knowledge and experience, with materials, intuition and a deep, personal understanding of every skier’s desires. We strive to consider every detail to produce products that are in harmony with the customer and the mountain environment. The result is the Rossignol difference. Products that deliver your best days, every day.

About New England Nordic Ski Association:
The New England Nordic Ski Association (NENSA) is the Community Olympic Development Program for cross-country skiing in New England as well as the umbrella for most organized Nordic skiing events in the region. NENSA is also a Paralympic Sport Club dedicated to increasing access and opportunity to explore Nordic skiing for adaptive athletes. NENSA hosts some of the best regional racing in the nation and dozens of clinics for skiers and coaches at venues across the Northeast. Cross-country skiing, as practiced by our youth skiers and families, is a lifetime activity firmly rooted in New England tradition. Cross-country ski racing, as performed in the NENSA Eastern Cup series, and at our Championship Events, is a fast, explosive, and visually dynamic sport. It is NENSA’s mission to sustain a vital and active skiing community in New England. Visit the NENSA website at www.NENSA.net to learn more and to read the complete mission and vision statements.