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Rudy Project and Kikkan Randall Partner to Support AKTIV Against Cancer

by Noah Simms

October 01, 2018 – Only four months after returning home from her golden moment in PyeongChang, American ski star, Kikkan Randall was diagnosed with breast cancer. She now fights alongside Rudy Project with the goal of raising money to support AKTIV Against Cancer through the sale of custom pink limited edition sunglasses.

Kikkan Randall had an amazing career [P] Reese Brown
Randall has had great success in the world of cross-country skiing winning Olympic team sprint gold along with 13 World Cup victories, and three overall Sprint Globes. She was a committed trailblazer for the U.S women’s ski team, inspiring young athletes and growing the program to new heights. She is known internationally for her upbeat and energetic nature both on and off snow. She is now working as an ambassador and spokesperson for the Norwegian based organization ACTIV Against Cancer.

ACTIV Against Cancer was co-founded in 2007 by 9-time New York City Marathon Champion Grete Waitz and Helle Aanesen. Their goal was to inspire both patients and doctors to utilize the amazing benefits of physical activity during the cancer recovery process. During her own battle with Cancer, Waitz discovered that exercising through the illness allowed her to maintain a high quality of life. So, using her sporting influence and personal experience, Waitz decided she wanted to share it with the world. She passed away in 2011, but her legacy continues on, with the organization celebrating its 10th anniversary last year.

Legendary Kikkan Randall [P] Reese Brown
Rudy Project was inspired by Randall’s courage, and plans to sell custom pink Tralyx sunglasses to support ACTIV Against Cancer. The custom shades have an MSRP of $250 but will be offered for $200 with Rudy Project donating $50 per pair to the charity. If the company can sell all 200 limited edition sunglasses, they would successfully donate $10,000. These custom shades will go on sale on October 1 to honour Breast Cancer awareness month.

Kikkan Randall will continue to post updates on her battle with cancer through her blog, you can read it here.

More on Randall’s career here.
Read Randall’s Innervoice story here.
Rudy Project and Randall/ACTIV Pink Tralyx sunglasses here.





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