September 14, 2005- Through its
“Winter Feels Good” campaign, the SnowSports
Industries America (SIA) Education Foundation is
working with the Outdoor Industry Foundation
(OIF) and a consortium of federal government
agencies to encourage year round outdoor physical
activity under the banner of GET FIT WITH US.
GET FIT WITH US is a national campaign being
spearheaded by the Outdoor Industry Foundation,
Forest Service and BLM to raise the profile of
America’s public lands and waters and to
encourage Americans to utilize these valuable
resources for outdoor recreation. SIA is
leveraging its Winter Feels Good campaign to
support GET FIT WITH US programs and activities
that engage youth in snow sports.

The SIA Education Foundation is the arm of
SnowSports Industries America that oversees
Winter Feels Good, the public awareness campaign
that promotes the health, fitness and social
benefits of snow sports including alpine skiing,
cross country skiing, snowboarding and
snowshoeing.

“The strategy behind Winter Feels Good is to
build relationships and partnerships with
organizations that champion among children and
adults involvement in recreational activities,”
said David Ingemie, president of SIA. “Partnering
with the Outdoor Industry Foundation and federal
agencies on GET FIT WITH US makes perfect sense.
Winter Feels Good has built a solid track record
toward creating awareness of snow sports as an
ideal way to maintain a healthy lifestyle and the
program is very compatible with the GET FIT WITH
US initiative.”

Winter Feels Good includes Winter Trails, a
program that offers children and adults new to
snow sports an opportunity to try snowshoeing and
cross country skiing free. Organized in
cooperation with the American Hiking Society,
2006 Winter Trails events will take place at
nearly 100 locations throughout the U.S. and
Canada including Nordic Centers that are members
of the Cross Country Ski Areas Association.

A series of GET FIT WITH US posters, brochures
and “get active” messages have been developed by
the OIF for use by companies and organizations
that wish to promote recreation and the use of
public lands. SIA’s Winter Feels Good campaign
provided images and messaging for collateral that
depicts snow sports.